000 -LEADER |
fixed length control field |
01999cam a2200385 a 4500 |
001 - CONTROL NUMBER |
control field |
14824355 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
APU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150407162736.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
070426s2007 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2007017289 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA762151 |
Source |
bnb |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
013811323 |
Source |
Uk |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781422103357 (hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1422103358 (hbk.) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn137324991 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)137324991 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
APU |
Modifying agency |
BNF |
-- |
WAN |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1263 |
Item number |
.A53 2007 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
22 |
Classification number |
658.804 |
Item number |
AND 2007 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Anderson, James C., |
Dates associated with a name |
1953- |
9 (RLIN) |
8217 |
245 10 - TITLE STATEMENT |
Title |
Value merchants : |
Remainder of title |
demonstrating and documenting superior value in business markets / |
Statement of responsibility, etc |
James C. Anderson, Nirmalya Kumar, James A. Narus. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston, Mass. : |
Name of publisher, distributor, etc |
Harvard Business School Press, |
Date of publication, distribution, etc |
c2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 219 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 191-195) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Value merchants : doing business on demonstrably superior value -- Conceptualize value : focusing on what matters -- Formulate value propositions : identifying potentially valuable points of difference -- Substantiate value propositions : demonstrating and documenting superior value -- Tailor market offerings : creating naked solutions with options -- Transform the sales force into value merchants : selling on value, not price -- Profit from value provided : earning an equitable return -- Prospering in business markets : being a value merchant. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Industrial marketing. |
9 (RLIN) |
7934 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales promotion. |
9 (RLIN) |
8519 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Purchasing. |
9 (RLIN) |
8139 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kumar, Nirmalya. |
9 (RLIN) |
20870 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Narus, James A. |
9 (RLIN) |
8218 |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip0716/2007017289.html |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |