| 000 -LEADER |
|---|
| fixed length control field |
02062nam a2200277Ka 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
48775273 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160129142954.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020113s2000 nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
99042477 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0609807234 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780609807231 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
FBO |
| Transcribing agency |
APU |
| Language of cataloging |
eng |
| Modifying agency |
SARA |
| -- |
WAN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.T85 2000 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
21 |
| Classification number |
659.1 |
| Item number |
TWI 2000 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Classification number |
659.13 |
| Item number |
T927t |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Twitchell, James B., |
| Dates associated with a name |
1943- |
| 9 (RLIN) |
21049 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
20 ads that shook the world : |
| Remainder of title |
the century's most groundbreaking advertising and how it changed us all / |
| Statement of responsibility, etc |
James Twitchell. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Twenty ads that shook the world. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Three Rivers Press, |
| Date of publication, distribution, etc |
c2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
229 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
P.T. Barnum: prince of humbug -- |
| -- |
Lydia E. Pinkham's vegetable compound: personalizing the corporate face -- |
| -- |
Pears' soap: John E. Millais's A child's world and the powers of associated value -- |
| -- |
Pepsodent: Claude Hopkins and the magic of preemptive claim -- |
| -- |
Listerine: Gerard Lambert and selling the need -- |
| -- |
The Queensboro Corporation: advertising on the first electronic medium -- |
| -- |
The kid in upper 4: the birth of advocacy advertising -- De Beers: a good campaign is forever -- |
| -- |
Coke and Christmas: the Claus that refreshes -- |
| -- |
The Volkswagen Beetle: William Bernbach and the fourth wall -- |
| -- |
Miss Clairol's "does she or doesn't she?": how to advertise a dangerous product -- |
| -- |
The Marlboro man: the perfect campaign -- |
| -- |
The Hathaway man: David Ogilvy and the branding of branding -- |
| -- |
Anacin and the unique selling proposal: how would you like a hammer in the head? -- |
| -- |
LBJ vs. Barry Goldwater: thirty-second politics -- |
| -- |
She's very Charlie: the politics of scent -- |
| -- |
Absolut: the metaphysics of wrap -- |
| -- |
Apple's 1984: the ad as artifact -- |
| -- |
The rise and fall of the infomercial: "call now! operators are standing by..." -- |
| -- |
Nike and Michael Jordan: the hero as product. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
5119 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
