Asia Pacific University Library catalogue


Gabay's copywriters' compendium : (Record no. 11420)

000 -LEADER
fixed length control field 01624cam a2200313 a 4500
001 - CONTROL NUMBER
control field 76894531
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150817130726.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 061206s2007 enka f 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750683201 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750683203 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)76894531
Canceled/invalid control number (OCoLC)150380587
040 ## - CATALOGING SOURCE
Original cataloging agency IUP
Transcribing agency APU
Modifying agency SARA
-- SM
Language of cataloging eng
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5825
Item number .G33 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 21
Classification number 659.132
Item number GAB 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gabay, J. Jonathan.
9 (RLIN) 9411
245 10 - TITLE STATEMENT
Title Gabay's copywriters' compendium :
Remainder of title the definitive professional writer's guide /
Statement of responsibility, etc J. Jonathan Gabay.
246 20 - VARYING FORM OF TITLE
Title proper/short title Copywriters' compendium.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford ;
-- Burlington, Mass. :
Name of publisher, distributor, etc Elsevier,
Date of publication, distribution, etc c2007.
300 ## - PHYSICAL DESCRIPTION
Extent 709 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note "Revised and updated edition"-cover.
500 ## - GENERAL NOTE
General note Includes index.
500 ## - GENERAL NOTE
General note ISBN-10 on tp verso is incorrectly listed as 0750683021.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The creative briefing process -- Mind your Ps and Qs -- Why use ten words when one will do? -- Is it 'its' or 'it's'? -- Spell well -- Consonants divided by continents -- Do you speak marketese? -- Idioms make the heart grow fonder ... -- Clichés -- Metaphors -- Similes -- Would you rather be cuddly or plump? -- Portmanteaus -- All together now -- Rhyme time -- Tongue twisters -- Words from the wise -- The business of quotes -- Is it a bird? Is it a plane? No, it's a sloganeer -- Today's the day ... -- A world of facts -- Top tips -- So what's new.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising copy
Form subdivision Handbooks, manuals, etc.
9 (RLIN) 21073
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Creative writing
Form subdivision Handbooks, manuals, etc.
9 (RLIN) 21074
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 05/03/2014 KINOKUNIYA DS 9421 | DS 9421 120.65 1 1 HF5825 .G33 2007 c.1 00028009 09/01/2015 13/12/2014 1 120.65 05/03/2014 General Circulation