Asia Pacific University Library catalogue


Public relations for dummies / (Record no. 11439)

000 -LEADER
fixed length control field 01616cam a2200421 a 4500
001 - CONTROL NUMBER
control field 14267192
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150817131444.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060215s2006 njua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006922427
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA631567
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 013426115
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471772720 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471772729 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (CStRLIN)NYCXV5858719-B
035 ## - SYSTEM CONTROL NUMBER
System control number (NIC)5858719
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency SARA
-- TY
Language of cataloging eng
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59
Item number .Y38 2006
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition number 22
Item number YAV 2006
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Yaverbaum, Eric.
9 (RLIN) 21110
245 10 - TITLE STATEMENT
Title Public relations for dummies /
Statement of responsibility, etc by Eric Yaverbaum with Robert Bly and Ilise Benun ; foreword by Richard Kirshenbaum.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 358 p. :
Other physical details ill. ;
Dimensions 24 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title --For dummies
9 (RLIN) 4944
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations.
9 (RLIN) 21111
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 878
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bly, Robert.
9 (RLIN) 21112
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Benun, Ilise,
Dates associated with a name 1961-
9 (RLIN) 21113
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/toc/fy0706/2006922427.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0650/2006922427-d.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0902/2006922427-b.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 05/03/2014 MPH 404732 | 404732 63.80 3 4 HD59 .Y38 2006 c.1 00028026 24/04/2018 15/03/2018 1 63.80 05/03/2014 General Circulation