Asia Pacific University Library catalogue


Principles of direct and database marketing / (Record no. 12617)

000 -LEADER
fixed length control field 00803cam a2200265 a 4500
001 - CONTROL NUMBER
control field 45337383
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150824172301.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010212s2001 enka 001 0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA0-V3994
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273646818 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273646815 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number .o2953389
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Language of cataloging eng
Transcribing agency UKM
Modifying agency SUE
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.126
Item number .T73 2000
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Edition number 21
Item number TAP 2000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tapp, Alan.
9 (RLIN) 23304
245 10 - TITLE STATEMENT
Title Principles of direct and database marketing /
Statement of responsibility, etc Alan Tapp.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, England ;
-- New York :
Name of publisher, distributor, etc Financial Times Prentice Hall,
Date of publication, distribution, etc 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 435 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Direct marketing.
9 (RLIN) 8912
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type Date checked out
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 08/04/2014 EMO 10439 | 10439 203.00   HF5415.126 .T73 2000 c.1 00024754 28/06/2014 1 203.00 08/04/2014 General Circulation  
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 08/04/2014 EMO 10439 | 10439 203.00 1 HF5415.126 .T73 2000 c.2 00024753 27/04/2015 2 203.00 08/04/2014 General Circulation 27/04/2015