Asia Pacific University Library catalogue


Interactive marketing : (Record no. 154113)

000 -LEADER
fixed length control field 01512cam a2200313 a 4500
001 - CONTROL NUMBER
control field 15978760
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150226112235.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091109s2010 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009045446
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138008823 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn465330259
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency ANA
Language of cataloging eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1264
Item number .M55 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.87
Edition number 22
Item number MIL 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Miles, Chris,
Dates associated with a name 1967-
9 (RLIN) 32709
245 10 - TITLE STATEMENT
Title Interactive marketing :
Remainder of title revolution or rhetoric? /
Statement of responsibility, etc Chris Miles.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent 242 p. :
Other physical details ill. ;
Dimensions 23 cm.
490 1# - SERIES STATEMENT
Series statement Routledge interpretive marketing research ;
Volume number/sequential designation 12
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The rhetoric of interactivity -- The interactivity crisis and marketing discourse -- A radical constructivist's marketing construction -- The rendition of the consumer's voice -- Customer communities and the grammar of control -- The autism of relationship marketing -- A recursive, invitational model of marketing interactivity.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Interactive marketing.
9 (RLIN) 9190
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Routledge interpretive marketing research series ;
Volume number/sequential designation 12.
9 (RLIN) 20796
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1006/2009045446-b.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type Invoice number PO number
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 26/02/2015 BOOK CHANNEL 147.00 1 HF5415.1264 .M55 2010 c.1 00014595 27/10/2017 17/10/2016 1 147.00 26/02/2015 Staff Circulation 00017456 U-2015/01/0396
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 26/02/2015 BOOK CHANNEL 147.00 1 HF5415.1264 .M55 2010 c.2 00014596 09/05/2016 09/05/2016 2 147.00 26/02/2015 General Circulation 00017456 U-2015/01/0396