BRAND MANAGEMENT : ENHANCE BRAND AWARENESS, BRAND LOYALTY AND BRAND EQUITY TO GAIN MARKET SHARE (YES 4G). (Record no. 16938)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00421nam a2200121 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151210162933.0 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | EUNICE NG YEE FEN(TP020630) |
| 9 (RLIN) | 21124 |
| 245 10 - TITLE STATEMENT | |
| Title | BRAND MANAGEMENT : ENHANCE BRAND AWARENESS, BRAND LOYALTY AND BRAND EQUITY TO GAIN MARKET SHARE (YES 4G). |
| Statement of responsibility, etc | EUNICE NG YEE FEN |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Kuala Lumpur : |
| Name of publisher, distributor, etc | Asia Pacific University, |
| Date of publication, distribution, etc | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 30 cm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Undergraduate Theses |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Available | Not Damaged | Restricted access | Not for loan | Undergraduate Theses | APU Library | APU Library | Reference Collection | 26/04/2014 | PG-20-3387 | PG-20-3387 | 26/04/2014 | Reference |