THE IMPACTS OF MARKETING MIX ON APPAREL BRAND PERCEPTION FOR GENERATION Y IN MALAYSIA : GIORDANO AS CASE STUDY / (Record no. 17640)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00419nam a2200121 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151214111826.0 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | YAP SIEW LEE(TP027339) |
| 9 (RLIN) | 21124 |
| 245 10 - TITLE STATEMENT | |
| Title | THE IMPACTS OF MARKETING MIX ON APPAREL BRAND PERCEPTION FOR GENERATION Y IN MALAYSIA : GIORDANO AS CASE STUDY / |
| Statement of responsibility, etc | YAP SIEW LEE |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Kuala Lumpur : |
| Name of publisher, distributor, etc | Asia Pacific University, |
| Date of publication, distribution, etc | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 30 cm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Undergraduate Theses |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Available | Not Damaged | Restricted access | Not for loan | Undergraduate Theses | APU Library | APU Library | Reference Collection | 26/04/2014 | PG-20-3826 | PG-20-3826 | 26/04/2014 | Reference |