Advertising and promotion : (Record no. 18551)
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000 -LEADER | |
---|---|
fixed length control field | 01112cam a22003258i 4500 |
001 - CONTROL NUMBER | |
control field | 17917337 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20160606132032.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 131024s2015 nyu 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2013041596 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780078028977 (hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0078028973 (hbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Transcribing agency | DLC |
Description conventions | rda |
Modifying agency | TY |
-- | SUE |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5823 |
Item number | .B45 2015 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Edition number | 23 |
Item number | BEL 2015 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Belch, George E. |
Fuller form of name | (George Edward), |
Dates associated with a name | 1951- |
9 (RLIN) | 9374 |
245 10 - TITLE STATEMENT | |
Title | Advertising and promotion : |
Remainder of title | an integrated marketing communications perspective / |
Statement of responsibility, etc | George E. Belch & Michael A. Belch. |
250 ## - EDITION STATEMENT | |
Edition statement | 10th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York : |
Name of publisher, distributor, etc | McGraw-Hill Education, |
Date of publication, distribution, etc | c2015. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxiv, 842 p. : |
Other physical details | col. ill. ; |
Dimensions | 28 cm. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
9 (RLIN) | 5119 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Sales promotion. |
9 (RLIN) | 8519 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication in marketing. |
9 (RLIN) | 8147 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Belch, Michael A. |
9 (RLIN) | 9375 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Koha issues (borrowed), all copies | 6 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 27/05/2014 | EMO | A142518 | A142518 | 735.00 | 18 | 12 | HF5823 .B45 2015 c.1 | 00032249 | 16/04/2019 | 05/04/2019 | 1 | 735.00 | 27/05/2014 | General Circulation | U-2014/02/0267 |