| 000 -LEADER |
|---|
| fixed length control field |
01801cam a22003138a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
213300639 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150519165945.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080702s2009 sz a b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9782940373840 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)213300639 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Transcribing agency |
UKM |
| Modifying agency |
SUE |
| Language of cataloging |
eng |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
.N64 2009 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
658.8342 |
| Item number |
NOE 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Noel, Hayden. |
| 9 (RLIN) |
33218 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behaviour / |
| Statement of responsibility, etc |
Hayden Noel. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Consumer behavior. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Lausanne, Switzerland : |
| Name of publisher, distributor, etc |
AVA Academia ; |
| Place of publication, distribution, etc |
La Vergne, TN : |
| Name of publisher, distributor, etc |
Distributed in the USA by Ingram Publisher Services, |
| Date of publication, distribution, etc |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
175 p. : |
| Other physical details |
col. ill ; |
| Dimensions |
23 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Basics marketing ; |
| Volume number/sequential designation |
01. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Numbering on alternate pages. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [176]) |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
What is a consumer behavior? -- |
| -- |
Ethnic, religious and group influences -- |
| -- |
Class, age and gender influences -- |
| -- |
Consumer motivation, perception and attitude -- |
| -- |
Consumer knowledge and memory -- |
| -- |
The consumer as a decision maker. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This book uses a wide range of real-world examples, case studies and practical student exercises to provide you with a rounded view of consumer needs and motivations. Offering an accessible explanation of the various roles played by ethnicity, religion, class, age and gender in consumers' actions, this is an insightful introduction to a complex aspect of modern marketing. It also offers a detailed examination of how consumers process and interpret new stimuli using existing knowledge and how new and remembered knowledge combine to influence purchasing behavior.--[book cover] |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 9 (RLIN) |
4737 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
878 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Basics marketing ; |
| Volume number/sequential designation |
01. |
| 9 (RLIN) |
33219 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
