Marketing mistakes and successes / (Record no. 190878)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01829cam a2200325 i 4500 |
001 - CONTROL NUMBER | |
control field | 17758672 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20150520092949.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130531t2014 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2013020678 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781118078464 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Transcribing agency | DLC |
Description conventions | rda |
Modifying agency | SUE |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
043 ## - GEOGRAPHIC AREA CODE | |
Geographic area code | n-us--- |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.1 |
Item number | .H37 2014 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.800973 |
Edition number | 23 |
Item number | HAR 2014 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hartley, Robert F., |
Dates associated with a name | 1927- |
9 (RLIN) | 20591 |
245 10 - TITLE STATEMENT | |
Title | Marketing mistakes and successes / |
Statement of responsibility, etc | Robert F. Hartley, Late of Cleveland State University, Cindy Claycomb, Wichita State University. |
250 ## - EDITION STATEMENT | |
Edition statement | 12th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Hoboken : |
Name of publisher, distributor, etc | John Wiley & Sons, |
Date of publication, distribution, etc | c2014. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | viii, 408 p. : |
Other physical details | ill. ; |
Dimensions | 23 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
520 ## - SUMMARY, ETC. | |
Summary, etc | "Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices--both errors and successes--cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case"-- |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
Geographic subdivision | United States |
Form subdivision | Case studies. |
9 (RLIN) | 33221 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Marketing / General. |
Source of heading or term | bisacsh |
9 (RLIN) | 33222 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Claycomb, Cindy. |
9 (RLIN) | 33223 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf APIIT | 20/05/2015 | IBS Buku | 103877 | 300.60 | HF5415.1 .H37 2014 c.1 | 00033311 | 20/05/2015 | 1 | 300.60 | 20/05/2015 | General Circulation | U-2015/03/0413 |