Asia Pacific University Library catalogue


Marketing mistakes and successes / (Record no. 190878)

000 -LEADER
fixed length control field 01829cam a2200325 i 4500
001 - CONTROL NUMBER
control field 17758672
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150520092949.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130531t2014 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013020678
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118078464 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency SUE
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1
Item number .H37 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800973
Edition number 23
Item number HAR 2014
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hartley, Robert F.,
Dates associated with a name 1927-
9 (RLIN) 20591
245 10 - TITLE STATEMENT
Title Marketing mistakes and successes /
Statement of responsibility, etc Robert F. Hartley, Late of Cleveland State University, Cindy Claycomb, Wichita State University.
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken :
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc c2014.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 408 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc "Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices--both errors and successes--cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision United States
Form subdivision Case studies.
9 (RLIN) 33221
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS / Marketing / General.
Source of heading or term bisacsh
9 (RLIN) 33222
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Claycomb, Cindy.
9 (RLIN) 33223
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf APIIT 20/05/2015 IBS Buku 103877 300.60 HF5415.1 .H37 2014 c.1 00033311 20/05/2015 1 300.60 20/05/2015 General Circulation U-2015/03/0413