000 -LEADER |
fixed length control field |
02823cam a2200325 a 4500 |
001 - CONTROL NUMBER |
control field |
2014840 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
APU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20160227051503.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
960905s1997 nyua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
96035271 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0070411115 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780070411111 (pbk.) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Modifying agency |
ANA |
-- |
WAN |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD30.37 |
Item number |
.M37 1997 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
20 |
Classification number |
658.05467 |
Item number |
MAR 1997 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Martin, Chuck, |
Dates associated with a name |
1949- |
9 (RLIN) |
5466 |
245 14 - TITLE STATEMENT |
Title |
The digital estate : |
Remainder of title |
strategies for competing, surviving, and thriving in a networked world / |
Statement of responsibility, etc |
Chuck Martin. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill, |
Date of publication, distribution, etc |
c1997. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 235 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 219-222) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
1. The Birth of the Digital Estate -- 2. Living Outside the Box -- 3. Thinking Small in the Digital Estate -- 4. Community Rules -- 5. Aggregating the World -- 6. The Digital Push/Pull -- 7. Net Bonding -- 8. Do That Vision Thing -- 9. The Battle of the Brands -- 10. Targeting the Masses, One at a Time -- 11. The Radical Shift in Power -- 12. Context Is King -- 13. Living Inside the Net -- 14. Competing at Ground Zero -- 15. Bumps Along the I-Way -- 16. The Digital Estate Rules of Business Netiquette -- 17. What Goes with the Territory -- 18. The Virtual Chapter. |
520 1# - SUMMARY, ETC. |
Summary, etc |
"There are two kinds of people, says long-standing Internet seer and media guru Chuck Martin. Those who think the Internet might be a really big thing. And those who understand that the Net is totally revolutionizing the world."--BOOK JACKET. "So thoroughly and so rapidly is the world becoming "wired" that the power is shifting to the Internet and the World Wide Web - the "Digital Estate" - at an ever faster rate. And that power is transforming the way the world communicates, is entertained, buys and sells - everything."--BOOK JACKET. "In the Digital Estate, the old rules and the old understandings no longer apply and Fortune 500 status counts for nothing. Curiosity, anticipation, and imagination are the coin of the day. Anyone with a modem is a potential titan - of entertainment, of commerce, of industry, of influence. In the Digital Estate, virtual reality is every-day experience."--BOOK JACKET. |
520 8# - SUMMARY, ETC. |
Summary, etc |
"In this remarkable eagle's-eye view, Martin takes readers from Silicon Valley to Silicon Alley (lower New York's Internet creative community). He puts readers aboard the Space-Shuttle paced, Net-instigated changes that are revolutionizing the world and the way the world does business."--BOOK JACKET. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Business enterprises |
General subdivision |
Computer networks. |
9 (RLIN) |
393 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internet. |
9 (RLIN) |
467 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
World Wide Web. |
9 (RLIN) |
477 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Business enterprises |
General subdivision |
Communication systems. |
9 (RLIN) |
719 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |
Koha issues (borrowed), all copies |
1 |