Asia Pacific University Library catalogue


Powers of persuasion : (Record no. 250904)

000 -LEADER
fixed length control field 01366cam a2200301 a 4500
001 - CONTROL NUMBER
control field 15162746
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150602164002.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080131s2008 enkaf b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008004129
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA858605
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 014595347
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199228010 (hbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn191846930
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)191846930
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency SUE
Language of cataloging eng
043 ## - GEOGRAPHIC AREA CODE
Geographic area code e-uk---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5813.G7
Item number F64 2008
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.10941
Edition number 22
Item number FLE 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fletcher, Winston.
9 (RLIN) 33395
245 10 - TITLE STATEMENT
Title Powers of persuasion :
Remainder of title the inside story of British advertising : 1951-2000 /
Statement of responsibility, etc Winston Fletcher.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford ;
-- New York :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc 2008.
300 ## - PHYSICAL DESCRIPTION
Extent 288 p., [16] p. of plates :
Other physical details col. ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [256]-265) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Geographic subdivision Great Britain
General subdivision History
Chronological subdivision 20th century.
9 (RLIN) 33396
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf APIIT 02/06/2015 IBS Buku 104042 91.45 HF5813.G7 F64 2008 c.1 00033327 02/06/2015 1 91.45 02/06/2015 General Circulation U-2015/03/0413