Asia Pacific University Library catalogue


A STUDY ON ADOPTION OF DIGITAL MEDIA ADVERTISING BY SMES IN KLANG VALLEY / (Record no. 321065)

000 -LEADER
fixed length control field 00733nam a2200169 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151214130637.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140828b xxu||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number PG-20-4234
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name CHEONG HAU YUE (TP024941)
9 (RLIN) 33728
245 12 - TITLE STATEMENT
Title A STUDY ON ADOPTION OF DIGITAL MEDIA ADVERTISING BY SMES IN KLANG VALLEY /
Statement of responsibility, etc CHEONG HAU YUE.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Kuala Lumpur :
Name of publisher, distributor, etc Asia Pacific University,
Date of publication, distribution, etc 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 59 p. :
Other physical details ill. ;
Dimensions 30 cm.
502 ## - DISSERTATION NOTE
Dissertation note A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in Media Marketing.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Dr. Mudiarasan A/L Kuppusamy
Relator term Supervisor.
-- 34987
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Undergraduate Theses
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
Not Withdrawn Available   Not Damaged Restricted access Not for loan Undergraduate Theses APU Library APU Library Reference Collection 01/07/2015   PG-20-4234 00015234 01/07/2015 1 Reference