000 -LEADER |
fixed length control field |
03063cam a22004337i 4500 |
001 - CONTROL NUMBER |
control field |
17906537 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
APU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20160628150820.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
131017s2014 caua b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2013951801 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBB410764 |
Source |
bnb |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
016612525 |
Source |
Uk |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781446273739 (pbk.) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn869794302 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
UKMGB |
Language of cataloging |
eng |
Transcribing agency |
APU |
Modifying agency |
DAYAH |
042 ## - AUTHENTICATION CODE |
Authentication code |
lccopycat |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1263 |
Item number |
.B74 2014 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.804 |
Edition number |
23 |
Item number |
BRE 2014 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Brennan, Ross, |
Dates associated with a name |
1957- |
Relator term |
author. |
9 (RLIN) |
29669 |
245 10 - TITLE STATEMENT |
Title |
Business-to-business marketing / |
Statement of responsibility, etc |
Ross Brennan, Louise Canning, Raymond McDowell. |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
London : |
Name of publisher, distributor, etc |
SAGE Publications Ltd, |
Date of publication, distribution, etc |
c2014. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xx, 385 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
Previous edition: 2011. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (pages 355-373) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Machine generated contents note: pt. I Fundamentals of Business-to-Business Marketing -- 1.Business-to-Business Markets and Marketing -- 2.Buyer Behaviour -- 3.Inter-Firm Relationships and Networks -- pt. II Business-to-Business Marketing Analysis and Strategy -- 4.Responsible Business-to-Business Strategy -- 5.Researching Business-to-Business Markets -- 6.Business Market Segmentation -- pt. III Communicating and Interacting with Customers -- 7.Market Communication -- 8.Relationship Communication -- 9.Relationship Portfolios and Key Account Management -- pt. IV Managing Marketing Processes -- 10.Managing Product Offerings -- 11.Routes to Market -- 12.Price-Setting in Business-to-Business Markets. |
520 ## - SUMMARY, ETC. |
Summary, etc |
This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and corporate social responsibility ; More visual features and an update of the B2B Snapshots ; New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal ; Includes more extensive online resources including full lecturer materials and further materials for students including web links, links to SAGE journal articles, exam questions and a quizes. The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Industrial marketing. |
9 (RLIN) |
7934 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Industrial marketing |
Form subdivision |
Case studies. |
9 (RLIN) |
35881 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Industrial marketing. |
Source of heading or term |
fast |
9 (RLIN) |
7934 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Business-to-Business-Marketing. |
Source of heading or term |
gnd |
9 (RLIN) |
35882 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
Source of heading or term |
gnd |
9 (RLIN) |
878 |
655 #7 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Case studies. |
Source of term |
fast |
9 (RLIN) |
35883 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Canning, Louise, |
Relator term |
author. |
9 (RLIN) |
35884 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
McDowell, Raymond, |
Relator term |
author. |
9 (RLIN) |
35885 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
copycat |
d |
2 |
e |
ncip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |