Asia Pacific University Library catalogue


The new strategic brand management : (Record no. 380057)

000 -LEADER
fixed length control field 01731cam a22002294a 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161014174325.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110801r20132012enk b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749465155 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency DAYAH
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number K37 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer, Jean-Noël,
9 (RLIN) 9082
245 14 - TITLE STATEMENT
Title The new strategic brand management :
Remainder of title advanced insights and strategic thinking /
Statement of responsibility, etc Jean-Noël Kapferer.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Philadelphia :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 492 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 469-481) and index.
520 ## - SUMMARY, ETC.
Summary, etc "Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-No︠l Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands"--Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
9 (RLIN) 8522
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type Invoice number PO number
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 14/09/2016 EMO 182.00 1 HD69.B7 K37 2012 c.1 00014995 22/11/2017 22/11/2017 1 182.00 14/09/2016 General Circulation I-010237 U-2016/08/0649 (A)
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 14/09/2016 EMO 182.00 2 HD69.B7 K37 2012 c.2 00014996 09/05/2017 02/05/2017 2 182.00 14/09/2016 General Circulation I-010237 U-2016/08/0649 (A)