The new strategic brand management : (Record no. 380057)
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000 -LEADER | |
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fixed length control field | 01731cam a22002294a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20161014174325.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 110801r20132012enk b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780749465155 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Transcribing agency | DLC |
Modifying agency | DAYAH |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HD69.B7 |
Item number | K37 2012 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kapferer, Jean-Noël, |
9 (RLIN) | 9082 |
245 14 - TITLE STATEMENT | |
Title | The new strategic brand management : |
Remainder of title | advanced insights and strategic thinking / |
Statement of responsibility, etc | Jean-Noël Kapferer. |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Philadelphia : |
Name of publisher, distributor, etc | Kogan Page, |
Date of publication, distribution, etc | c2012. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii, 492 p. : |
Other physical details | ill. ; |
Dimensions | 25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references (p. 469-481) and index. |
520 ## - SUMMARY, ETC. | |
Summary, etc | "Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-No︠l Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands"--Provided by publisher. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products |
General subdivision | Management. |
9 (RLIN) | 8522 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Invoice number | PO number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 14/09/2016 | EMO | 182.00 | 1 | HD69.B7 K37 2012 c.1 | 00014995 | 22/11/2017 | 22/11/2017 | 1 | 182.00 | 14/09/2016 | General Circulation | I-010237 | U-2016/08/0649 (A) | |
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 14/09/2016 | EMO | 182.00 | 2 | HD69.B7 K37 2012 c.2 | 00014996 | 09/05/2017 | 02/05/2017 | 2 | 182.00 | 14/09/2016 | General Circulation | I-010237 | U-2016/08/0649 (A) |