Digital marketing analytics : (Record no. 380695)
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000 -LEADER | |
---|---|
fixed length control field | 01769cam a2200301 a 4500 |
001 - CONTROL NUMBER | |
control field | 17658255 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20171003131442.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130313s2013 inua 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780789750303 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0789750309 (pbk.) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)ocn816041667 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | YDXCP |
Language of cataloging | eng |
Transcribing agency | APU |
Modifying agency | DAYAH |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.1265 |
Item number | .H46 2013 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.87 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hemann, Chuck. |
9 (RLIN) | 37020 |
245 10 - TITLE STATEMENT | |
Title | Digital marketing analytics : |
Remainder of title | making sense of consumer data in a digital world / |
Statement of responsibility, etc | Chuck Hemann, Ken Burbary. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Indianapolis, Ind. : |
Name of publisher, distributor, etc | Que Publishing, |
Date of publication, distribution, etc | c2013. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii, 364 p. : |
Other physical details | ill. ; |
Dimensions | 23 cm. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Understanding the digital media landscape -- Understanding digital analytics concepts -- Picking the tools of the trade -- Tools : social media listening -- Tools : search analytics -- Tools : audience analysis -- Tools : content analysis -- Tools : engagement analysis -- Understanding digital influence -- Developing your social media listening program -- How to use listening to inform marketing programs -- Using online data to anticipate a crisis -- Improving customer service -- Launchinga new product -- Formulating your research plan -- Making reports easy to undestand and communicate -- Search analysis -- ROI = return on investment -- Creating the best-practice measurement scorecard -- Mobile analytics : how mobile is different than other digital channels -- Social CRM -- The future of digital data : business intelligence. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet marketing. |
9 (RLIN) | 2843 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Digital media. |
9 (RLIN) | 1303 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Social media. |
9 (RLIN) | 926 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Management. |
9 (RLIN) | 7276 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Burbary, Ken. |
9 (RLIN) | 37021 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Invoice number | PO number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 09/08/2017 | EMO | 120.00 | 8 | 6 | HF5415.1265 .H46 2013 c.1 | 00038289 | 16/08/2023 | 16/08/2023 | 1 | 120.00 | 09/08/2017 | General Circulation | I-015419 | U-2017/05/2497 | |
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 03/10/2017 | EMO | 120.00 | 6 | 5 | HF5415.1265 .H46 2013 c.2 | 00038392 | 16/06/2023 | 08/06/2023 | 2 | 120.00 | 03/10/2017 | General Circulation | I-016833 | U-2017/05/2497 |