Asia Pacific University Library catalogue


Digital marketing analytics : (Record no. 380695)

000 -LEADER
fixed length control field 01769cam a2200301 a 4500
001 - CONTROL NUMBER
control field 17658255
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171003131442.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130313s2013 inua 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780789750303 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0789750309 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn816041667
040 ## - CATALOGING SOURCE
Original cataloging agency YDXCP
Language of cataloging eng
Transcribing agency APU
Modifying agency DAYAH
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .H46 2013
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.87
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hemann, Chuck.
9 (RLIN) 37020
245 10 - TITLE STATEMENT
Title Digital marketing analytics :
Remainder of title making sense of consumer data in a digital world /
Statement of responsibility, etc Chuck Hemann, Ken Burbary.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Indianapolis, Ind. :
Name of publisher, distributor, etc Que Publishing,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 364 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Understanding the digital media landscape -- Understanding digital analytics concepts -- Picking the tools of the trade -- Tools : social media listening -- Tools : search analytics -- Tools : audience analysis -- Tools : content analysis -- Tools : engagement analysis -- Understanding digital influence -- Developing your social media listening program -- How to use listening to inform marketing programs -- Using online data to anticipate a crisis -- Improving customer service -- Launchinga new product -- Formulating your research plan -- Making reports easy to undestand and communicate -- Search analysis -- ROI = return on investment -- Creating the best-practice measurement scorecard -- Mobile analytics : how mobile is different than other digital channels -- Social CRM -- The future of digital data : business intelligence.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 2843
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Digital media.
9 (RLIN) 1303
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media.
9 (RLIN) 926
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 7276
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Burbary, Ken.
9 (RLIN) 37021
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type Invoice number PO number
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 09/08/2017 EMO 120.00 8 6 HF5415.1265 .H46 2013 c.1 00038289 16/08/2023 16/08/2023 1 120.00 09/08/2017 General Circulation I-015419 U-2017/05/2497
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 03/10/2017 EMO 120.00 6 5 HF5415.1265 .H46 2013 c.2 00038392 16/06/2023 08/06/2023 2 120.00 03/10/2017 General Circulation I-016833 U-2017/05/2497