| 000 -LEADER |
|---|
| fixed length control field |
02230cam a22004217i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
19124443 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180813033006.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180809s2015 enka 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2016387463 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780714869353 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
071486935X (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn917375266 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ERASA |
| Language of cataloging |
eng |
| Transcribing agency |
APU |
| Modifying agency |
WAN |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
NC997 |
| Item number |
.M36 2015 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
745.4 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McAlhone, Beryl. |
| 9 (RLIN) |
38671 |
| 245 12 - TITLE STATEMENT |
|---|
| Title |
A smile in the mind : |
| Remainder of title |
witty thinking in graphic design / |
| Statement of responsibility, etc |
Beryl McAlhone & David Stuart, Greg Quinton & Nick Asbury. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Witty thinking in graphic design |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Revised and expanded edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Phaidon Press Ltd. |
| Date of publication, distribution, etc |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
272 p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
29 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"First published in 1996"--Colophon. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The case for wit -- Types of wit -- Wit in practice -- Wit in the world -- How I got the idea. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Forty years of "witty thinking" from over 300 designers, including hundreds of visual examples and interviews with the world's top practitioners. Packed with illustrations showcasing different examples of the use of wit in a variety of graphic design and products, from invitations to letterheads, digital platforms and even works of art. Features the work of the most prominent designers from across the globe. Includes interviews with over 20 of the world's top designers, including Ivan Chermayeff, Milton Glaser, John Gorham and Alan Fletcher. An essential sourcebook of recent designs as well as a celebration of classic work, edited by contemporary experts, with the assistance of key professionals from the field. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Commercial art |
| General subdivision |
Themes, motives. |
| 9 (RLIN) |
38672 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Wit and humor in art. |
| 9 (RLIN) |
38673 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Wit and humor in advertising. |
| 9 (RLIN) |
38674 |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Illustrated works. |
| Source of term |
lcgft |
| 9 (RLIN) |
38675 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stuart, David. |
| 9 (RLIN) |
38676 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Quinton, Greg. |
| 9 (RLIN) |
38677 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Asbury, Nick |
| Titles and other words associated with a name |
(Designer). |
| 9 (RLIN) |
38678 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
