Asia Pacific University Library catalogue


Advertising media planning : (Record no. 381473)

000 -LEADER
fixed length control field 01144cam a2200313 i 4500
001 - CONTROL NUMBER
control field 18241204
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180812072513.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180812s2015 nyu b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780765640901 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency WAN
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5826.5
Item number .K45 2015
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1/11
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kelley, Larry D.
9 (RLIN) 38782
245 10 - TITLE STATEMENT
Title Advertising media planning :
Remainder of title a brand management approach /
Statement of responsibility, etc Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York ;
-- London :
Name of publisher, distributor, etc Routledge,Taylor & Francis Group,
Date of publication, distribution, etc 2015.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 351 p. ;
Dimensions 23 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising media planning.
9 (RLIN) 38783
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
9 (RLIN) 38784
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 38785
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sheehan, Kim.
9 (RLIN) 38786
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jugenheimer, Donald W.
9 (RLIN) 38787
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf 12/08/2018 EMO I-022168 207.60 HF5826.5 .K45 2015 c.1 00016235 12/08/2018 1 207.60 22/07/2018 Staff Circulation 2018/06/2542
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf 12/08/2018 EMO I-022168 207.60 HF5826.5 .K45 2015 c.2 00016236 12/08/2018 2 207.60 22/07/2018 General Circulation 2018/06/2542