Brand identity breakthrough : (Record no. 382379)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01000nam a22002655i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20668873 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190322041852.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190322s2018 wyu 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2018910947 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780692651872 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59.2 |
| Item number | .D54 2018 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Diehl, Gregory V. |
| 9 (RLIN) | 42690 |
| 245 10 - TITLE STATEMENT | |
| Title | Brand identity breakthrough : |
| Remainder of title | how to craft your company's unique story to make your products irresistible / |
| Statement of responsibility, etc | Gregory V. Diehl, foreword by Kyle Gray. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | [S.l.] : |
| Name of publisher, distributor, etc | Identity Publications, |
| Date of publication, distribution, etc | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 227 p. ; |
| Other physical details | 23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Why identity matters --Creating your brand identity --Telling your story to the world --Brand identity case studies --Resources for prospective entrepreneurs. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Corporate image |
| 9 (RLIN) | 42691 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 9 (RLIN) | 42692 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 0 |
| b | ibc |
| c | orignew |
| d | 2 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf APIIT | 22/03/2019 | KINOKUNIYA | DS35877 | 100.00 | HD59.2 .D54 2018 c.1 | 00017042 | 22/03/2019 | 1 | 100.00 | 22/03/2019 | Staff Circulation | 2018/06/2541 | |
| Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf APIIT | 22/03/2019 | KINOKUNIYA | DS35877 | 100.00 | HD59.2 .D54 2018 c.2 | 00017043 | 22/03/2019 | 2 | 100.00 | 22/03/2019 | General Circulation | 2018/06/2541 |