Asia Pacific University Library catalogue


Business marketing management : (Record no. 382432)

000 -LEADER
fixed length control field 01861nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221116171532.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190506s2017 us a|||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780357039243 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency APU
Language of cataloging eng
Transcribing agency APU
Modifying agency WAN
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .H88 2017
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hutt, Michael D.
9 (RLIN) 20871
245 10 - TITLE STATEMENT
Title Business marketing management :
Remainder of title B2B /
Statement of responsibility, etc Michael D. Hutt, Thomas W. Speh.
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, MA
Name of publisher, distributor, etc Cengage Learning,
Date of publication, distribution, etc [2017]
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 338 p. :
Other physical details ill. ;
Dimensions 28 cm
500 ## - GENERAL NOTE
General note Includes indexes.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part I: The environment of business marketing. 1. A business marketing perspective --<br/>Part II: Managing reltionships in business marketing. 2. Organizational buying behavior --3. Customer relationship management strategies for business markets --<br/>Part III: Assessing market opportunities. 4. Segmenting the business market and estimating segment demand --<br/>Part IV: Formulating business marketing strategy. 5. Business marketing planning: strategic perspectives --6. Business marketing strategies for global markets --7. Managing products for business markets --8. Managing innovation and new industrial product development --9. Managing services for business markets --<br/>10. Managing business marketing channels --11. Supply chain management --12. Pricing strategies for business markets --<br/>13. Business marketing communications: advertising and sales promotion --14. Business marketing communications: managing the personal selling function --<br/>Part V: Evaluating business marketing strategy and performance. 15. Marketing performance measurement.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial marketing
Form subdivision Management
General subdivision Case studies.
9 (RLIN) 42914
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business planning.
9 (RLIN) 42915
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial marketing
General subdivision Management.
9 (RLIN) 42916
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Speh, Thomas W.
9 (RLIN) 20873
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf 06/05/2019 IBS Buku 116977/B 595.18 2 2 HF5415.13 .H88 2017 c.1 00017178 09/03/2020 05/03/2020 1 595.18 06/05/2019 General Circulation U-2018/07/0831