Business marketing management : (Record no. 382432)
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000 -LEADER | |
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fixed length control field | 01861nam a22002537a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20221116171532.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190506s2017 us a|||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780357039243 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | APU |
Language of cataloging | eng |
Transcribing agency | APU |
Modifying agency | WAN |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13 |
Item number | .H88 2017 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hutt, Michael D. |
9 (RLIN) | 20871 |
245 10 - TITLE STATEMENT | |
Title | Business marketing management : |
Remainder of title | B2B / |
Statement of responsibility, etc | Michael D. Hutt, Thomas W. Speh. |
250 ## - EDITION STATEMENT | |
Edition statement | 12th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston, MA |
Name of publisher, distributor, etc | Cengage Learning, |
Date of publication, distribution, etc | [2017] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 338 p. : |
Other physical details | ill. ; |
Dimensions | 28 cm |
500 ## - GENERAL NOTE | |
General note | Includes indexes. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Part I: The environment of business marketing. 1. A business marketing perspective --<br/>Part II: Managing reltionships in business marketing. 2. Organizational buying behavior --3. Customer relationship management strategies for business markets --<br/>Part III: Assessing market opportunities. 4. Segmenting the business market and estimating segment demand --<br/>Part IV: Formulating business marketing strategy. 5. Business marketing planning: strategic perspectives --6. Business marketing strategies for global markets --7. Managing products for business markets --8. Managing innovation and new industrial product development --9. Managing services for business markets --<br/>10. Managing business marketing channels --11. Supply chain management --12. Pricing strategies for business markets --<br/>13. Business marketing communications: advertising and sales promotion --14. Business marketing communications: managing the personal selling function --<br/>Part V: Evaluating business marketing strategy and performance. 15. Marketing performance measurement. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Industrial marketing |
Form subdivision | Management |
General subdivision | Case studies. |
9 (RLIN) | 42914 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Business planning. |
9 (RLIN) | 42915 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Industrial marketing |
General subdivision | Management. |
9 (RLIN) | 42916 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Speh, Thomas W. |
9 (RLIN) | 20873 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf | 06/05/2019 | IBS Buku | 116977/B | 595.18 | 2 | 2 | HF5415.13 .H88 2017 c.1 | 00017178 | 09/03/2020 | 05/03/2020 | 1 | 595.18 | 06/05/2019 | General Circulation | U-2018/07/0831 |