| 000 -LEADER |
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| fixed length control field |
02739nam a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230625180909.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
200206b2019 ||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
PM-31-30 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
HUANG TAO (TP048051) |
| 9 (RLIN) |
45226 |
| 245 14 - TITLE STATEMENT |
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| Title |
THE CONTINUOUS USE INTENTION THIRD-PARTY MOBILE PAYMENT SYSTEM. |
| Remainder of title |
A QUANTITATIVE STUDY BASED ON VALUE-BASED ADOPTION MODEL IN SHEN ZHEN, CHINA / |
| Statement of responsibility, etc |
HUANG TAO. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Kuala Lumpur : |
| Name of publisher, distributor, etc |
Asia Pacific University, |
| Date of publication, distribution, etc |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 198 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
30 cm. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
A thesis submitted in fulfillment of the requirement for the award of Master of Finance (UCMF1804FIN) |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
With the development of information technology, third-party mobile payment (3PMP) have been developed rapidly in China. Since then, the method of cash paid has been increasingly replaced by 3PMP. In addition, China’s huge broad coverage groups of mobile phone and advanced network communications services has made China's 3PMP market's rapid expansion. From this aspect of development trend, 3PMP has a great potential for the future development. However, the full use of China's 3PMP services is still having some problems. The popularity of 3PMP is significantly tempered by consumer behaviour and security issues. Despite the increased awareness of usage of 3PMP services, the growth rate getting slower down in China recently, especially regarding to continues usage. In this case, seeking the factors influencing on continues usage of third-party payment is necessary. This research reviews the relevant literature, combing with perceive value theory (PVT) and basis on value-based adoption (VAM) model to build the research model. Moreover, this study also focuses on the factors of influencing continuous usage intention of 3PMP to build the hypothesis. This study proposed a model for 3PMP by focusing on factors influencing on continues usage of 3PMP. 358 questionnaires are collected from local people in Shenzhen china. Structural Equation Modelling is used to evaluate the proposed model. The result shows that Perceived Value (PV), Perceived Enjoyment (PE), Economic Value (EV) and Perceived Risk (PR) have positive impact on intention of continues use of 3PMP. In addition, it is found that Switching Cost (SC) negatively effects on intention of continues use of 3PMP. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Electronic funds transfers |
| Geographic subdivision |
China. |
| 9 (RLIN) |
45227 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Electronic commerce |
| General subdivision |
Security measures. |
| 9 (RLIN) |
45228 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mobile commerce. |
| 9 (RLIN) |
45229 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dr. Mitra Saeedi |
| Relator term |
Supervisor. |
| -- |
48310 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ |
| Link text |
Available in APres |
| Public note |
- Requires login to view full text. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
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| Koha item type |
Masters Theses |
