| 000 -LEADER |
|---|
| fixed length control field |
02515nam a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230625191119.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200220b2019 ||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
PM-31-56 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
ARYO THEO PUTRA SARNO (TP052124) |
| 9 (RLIN) |
45371 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
FACTOR INFLUENCING PURCHASE INTENTION TOWARD COUNTERFEIT PRODUCTS AMONGST GENERATION Z IN KUALA LUMPUR / |
| Statement of responsibility, etc |
ARYO THEO PUTRA SARNO. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Kuala Lumpur : |
| Name of publisher, distributor, etc |
Asia Pacific University, |
| Date of publication, distribution, etc |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 110 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
30 cm. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
A thesis submitted in fulfillment of the requirement for the award of the degree of Masters in Business Administration specializing in Euro Asia Business (UCMF1808EAMBA) |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The changes in industry and consumer behaviour are shown from the counterfeiting issue — counterfeit means to imitate something. Although counterfeit has a negative meaning, it is highly consumed. Therefore, the purpose of this research is to find out the effects of past experience, product appearance, product knowledge, and product involvement towards purchase intention. Due to the unknown number of population, the sample determination using non-parametric statistic with the non-probability method of purposive sampling. A total of 185 questionnaires were distributed in Kuala Lumpur as the researcher focused on Generation Z. The scale of measurement used in the questionnaire is the Likert Scale. Pearson correlation and multiple linear regression analysis are used to shows the effect for each variables and SPSS (Statistical Package for the Social Science) 24.0 for Windows as a tool to test the hypotheses in this research. The result of this research show past experience, product knowledge and product involvement affect partially on the purchase intention toward the counterfeit product, but the product appearance is not. This study further suggests that the company should pay attention to past experience, product knowledge, and product involvement that can affect consumer purchase intention and decisions in buying counterfeit products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product counterfeiting. |
| 9 (RLIN) |
45372 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| General subdivision |
Moral and ethical aspects. |
| 9 (RLIN) |
45373 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumers |
| General subdivision |
Attitudes. |
| 9 (RLIN) |
45374 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumers' preferences. |
| 9 (RLIN) |
45375 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mr. Tajuddin A. Rashid |
| Relator term |
Supervisor. |
| -- |
47316 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ |
| Link text |
Available in APres |
| Public note |
- Requires login to view full text. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Masters Theses |
