| 000 -LEADER |
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| fixed length control field |
03470nam a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230626102753.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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200220b2019 ||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
PM-31-57 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
NITIN SABLOAK (TP051885) |
| 9 (RLIN) |
45377 |
| 245 10 - TITLE STATEMENT |
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| Title |
FACTORS INFLUENCE CONSUMERS ONLINE PURCHASE INTENTION FOR LUXURY FASHION GOODS AMONGST CONSUMERS IN JAKARTA, INDONESIA / |
| Statement of responsibility, etc |
NITIN SABLOAK. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Kuala Lumpur : |
| Name of publisher, distributor, etc |
Asia Pacific University, |
| Date of publication, distribution, etc |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 96 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
30 cm. |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
A thesis submitted in fulfillment of the requirement for the award of the degree of Masters in Business Administration specializing in Euro Asia Business (UCMF1808EAMBA) |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
This paper examined some of the key antecedents that drive purchase intention of online luxury fashion goods in Jakarta. E-commerce in Indonesia is currently growing twice as fast as fragmented trade, forcing many of Indonesian company to turn to the e-commerce model. However, past literature on online purchase intention is mostly focused on answering factors relating to online shopping in general, not to specific kind of luxury product. And with the luxury goods sales in Indonesia have move significant with the growth by 84 percent and become Asia's most massive online luxury goods sales growth (Rahmiasri, 2016) there is a shortage of research on the purchase intention of online luxury fashion goods. The present study attempts to fill the research gap by focusing on factors that influence consumers online purchase behavior for luxury fashion goods in Jakarta, Indonesia. In addition to investigate whether there is a significant difference between generation x and generation y consumers’ intention to purchase for online luxury fashion goods in Jakarta, Indonesia. This was quantitative research and using a survey method; data was collected from 216 online consumers in Jakarta, Indonesia. SPSS was used to analyze the data and justify the relationship between independent variables and dependent variable. The findings revealed that brand consciousness and ease of use have a significant impact on online purchase intention of luxury fashion goods. However, no significant relationship exists between website quality and purchase intention of online luxury fashion goods. Besides, there is no significant difference between Generation X and Generation Y consumers’ intention to purchase for online luxury fashion goods. The findings supported the results from some earlier studies and brought out several new ideas such as the importance of factors which results in consumers purchase intention. The findings provide theoretical and practical implications for marketers and policy makers, to recognize the importance of knowing customer online purchase intention particularly for online luxury fashion goods. Results of this study provides valuable insights for creating effective branding and advertising strategy in e-commerce in order to influence consumer online purchase behavior towards luxury fashion goods to capture the opportunity of the growth in e-commerce. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Consumers |
| General subdivision |
Attitudes. |
| 9 (RLIN) |
45374 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumers' preferences. |
| 9 (RLIN) |
45375 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| 9 (RLIN) |
45379 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Mr. Tee Poh Kiong |
| Relator term |
Supervisor. |
| -- |
47294 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ |
| Link text |
Available in APres |
| Public note |
- Requires login to view full text. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
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| Koha item type |
Masters Theses |
