| 000 -LEADER |
|---|
| fixed length control field |
02841nam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230626230120.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
200224b2019 ||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
PM-31-65 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
SEYEDEH FATEMEH KALANTARZADEH TEZERJANY (TP050717) |
| 9 (RLIN) |
45417 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
THE INFLUENCE OF ADVERTISEMENT ON CUSTOMER BUYING BEHAVIOUR TOWARD THE SMARTPHONE AMONG YOUNG GENERATION IN KUALA LUMPUR, MALAYSIA / |
| Statement of responsibility, etc |
SEYEDEH FATEMEH KALANTARZADEH TEZERJANY. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Kuala Lumpur : |
| Name of publisher, distributor, etc |
Asia Pacific University, |
| Date of publication, distribution, etc |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
131 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
30 cm. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
A thesis submitted in fulfillment of the requirement for the award of the degree of Master in Global Marketing Management (UCMF1808GMM) |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This investigation designed to research with regards to the impact of the different types of advertisement on customer buying behaviour among the young generation in Kuala Lumpur, Malaysia in the direction of purchasing a mobile phone. During recent years, the influence of advertisement on customer buying behaviour continues to grow gradually. The techniques which are increased sales items have improved by marketers due to the convenience of linking up to the advertisements. It is essential that the marketers comprehend the elements that persuade purchasers to seek advertisements when they want to buy an item, while encourages them to decide to purchase again. The research offers outcomes that allocate suppliers as well as businesses to acknowledge how advertisements impact on purchasing smartphone in Kuala Lumpur. Study targets have been intended to demonstrate the connection between independent variables, including online advertisement, print advertisement, and newscast advertisement while the dependent variable is involved in customer buying behaviour. Research methodology for this explores consist of the primary method of obtaining information, wherever primary information comes to providing a questionnaire on the Internet. The size of the sample which using in this study has been targeted towards 130 young generation answers. The consequence demonstrates the connection between independent variables and dependent variable with the young generation which have decided to buy a smartphone in Malaysia. This research supplied by primary data is gathered from young customers who are answering to the organize questionnaire in Kuala Lumpur along with secondary data is collected from journals, books and so on. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| General subdivision |
Psychological aspects. |
| 9 (RLIN) |
45418 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| General subdivision |
Young consumers |
| Geographic subdivision |
Malaysia. |
| 9 (RLIN) |
45419 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dr. Behrang Samadi |
| Relator term |
Supervisor. |
| -- |
48313 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ |
| Link text |
Available in APres |
| Public note |
- Requires login to view full text. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Masters Theses |
