Asia Pacific University Library catalogue


FACTORS INFLUENCING CONSUMER CONSUMPTION OF COFFEE AMONG GENERATION Y IN CHINA / (Record no. 383328)

000 -LEADER
fixed length control field 02138nam a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230626121646.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190127b2017 xxu||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number PM-31-91
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name CHEN LILI (TP054091)
9 (RLIN) 41577
245 10 - TITLE STATEMENT
Title FACTORS INFLUENCING CONSUMER CONSUMPTION OF COFFEE AMONG GENERATION Y IN CHINA /
Statement of responsibility, etc CHEN LILI.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Kuala Lumpur :
Name of publisher, distributor, etc Asia Pacific University,
Date of publication, distribution, etc 2019
300 ## - PHYSICAL DESCRIPTION
Extent x, 85 pages :
Other physical details illustrations ;
Dimensions 30 cm.
502 ## - DISSERTATION NOTE
Dissertation note A thesis submitted in fulfillment of the requirements for the award of the degree of Master in Euro-Asia Business Administration (UCMF1808EAMBA).
520 ## - SUMMARY, ETC.
Summary, etc In recent years, in China, whether in trade or people's living habits, it has become internationalized. Drinking coffee has become a part of the habits of Chinese people, especially young people. Therefore, more and more international brand coffee shops have entered China, and Chinese local coffee brands have also developed rapidly. The study focused on factors that influence the consumption of coffee by millennials in China. The researchers collected 405 questionnaires, which were available based on responses from respondents in the questionnaire. In the coffee consumption process of the millennial generation in China, product prices, product quality, brand, store atmosphere and service quality are significantly correlated with consumers' willingness to consume coffee. However, the correlation between the store atmosphere and the consumer consumption of coffee is the strongest. In other words, the store atmosphere has a greater impact on the willingness of Chinese millennials to consume coffee, followed by brand and product prices, with the least impact on product quality and service quality.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Coffee
9 (RLIN) 41578
General subdivision Social aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Coffee drinking
9 (RLIN) 41579
General subdivision Social aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Generation Y
Geographic subdivision China.
9 (RLIN) 46673
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Dr. Dhajionu Uchechi Cynthia
Relator term Supervisor.
-- 48300
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/
Link text Available in APres
Public note - Requires login to view full text.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Masters Theses
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Copy number Koha item type Public note
Not Withdrawn Available   Not Damaged Restricted access Not for loan Masters Theses APU Library APU Library Reference Collection 14/12/2020 PM-31-91 00018453 14/12/2020 1 Reference Available in APres