000 -LEADER |
fixed length control field |
02138nam a2200229 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
APU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230626121646.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
190127b2017 xxu||||| |||| 00| 0 eng d |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
PM-31-91 |
100 0# - MAIN ENTRY--PERSONAL NAME |
Personal name |
CHEN LILI (TP054091) |
9 (RLIN) |
41577 |
245 10 - TITLE STATEMENT |
Title |
FACTORS INFLUENCING CONSUMER CONSUMPTION OF COFFEE AMONG GENERATION Y IN CHINA / |
Statement of responsibility, etc |
CHEN LILI. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Kuala Lumpur : |
Name of publisher, distributor, etc |
Asia Pacific University, |
Date of publication, distribution, etc |
2019 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
x, 85 pages : |
Other physical details |
illustrations ; |
Dimensions |
30 cm. |
502 ## - DISSERTATION NOTE |
Dissertation note |
A thesis submitted in fulfillment of the requirements for the award of the degree of Master in Euro-Asia Business Administration (UCMF1808EAMBA). |
520 ## - SUMMARY, ETC. |
Summary, etc |
In recent years, in China, whether in trade or people's living habits, it has become internationalized. Drinking coffee has become a part of the habits of Chinese people, especially young people. Therefore, more and more international brand coffee shops have entered China, and Chinese local coffee brands have also developed rapidly. The study focused on factors that influence the consumption of coffee by millennials in China. The researchers collected 405 questionnaires, which were available based on responses from respondents in the questionnaire. In the coffee consumption process of the millennial generation in China, product prices, product quality, brand, store atmosphere and service quality are significantly correlated with consumers' willingness to consume coffee. However, the correlation between the store atmosphere and the consumer consumption of coffee is the strongest. In other words, the store atmosphere has a greater impact on the willingness of Chinese millennials to consume coffee, followed by brand and product prices, with the least impact on product quality and service quality. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Coffee |
9 (RLIN) |
41578 |
General subdivision |
Social aspects. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Coffee drinking |
9 (RLIN) |
41579 |
General subdivision |
Social aspects. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Generation Y |
Geographic subdivision |
China. |
9 (RLIN) |
46673 |
700 0# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Dr. Dhajionu Uchechi Cynthia |
Relator term |
Supervisor. |
-- |
48300 |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ |
Link text |
Available in APres |
Public note |
- Requires login to view full text. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Masters Theses |