| 000 -LEADER |
|---|
| fixed length control field |
02017nam a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230626113607.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
200227b2019 ||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
PM-32-04 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
LEANNE AYLEEN LOVETT (TP051987) |
| 9 (RLIN) |
45476 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
THE INTERNATIONALIZATION OF DUTCH INTERNATIONAL NEW VENTURES IN EMERGING MARKETS : |
| Remainder of title |
THE INFLUENCE OF ENTRY MODES ON THE ROLE OF INTERNATIONAL CORPORATE COMMUNICATIONS / |
| Statement of responsibility, etc |
LEANNE AYLEEN LOVETT. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Kuala Lumpur : |
| Name of publisher, distributor, etc |
Asia Pacific University, |
| Date of publication, distribution, etc |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
189 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
30 cm. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
A thesis submitted in fulfilment of the requirements for the award of the degree of MSc. in International Business Communication (UCMF1808BIBC). |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This study consists of a basic research and is explanatory and qualitative in nature as this form of research can provide in-depth information. In this research an attempt is made to gain more insight into its internationalization process, the choice of entry modes and communication strategies that have positive or negative consequences for this process. The aim is to describe the behaviour of companies, the strategic decisions for expansion and the use of corporate communication. The semi-structured interviews were conducted with six INVs from The Netherlands. The internationalization process was analysed by the mode of entry in which the<br/>firm was engaged. International communication strategy was assessed through the measure ofcommunications objectives to be attained. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Globalization |
| 9 (RLIN) |
45477 |
| Geographic subdivision |
Malaysia. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Investments, Foreign |
| 9 (RLIN) |
46691 |
| Geographic subdivision |
Developing countries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
International business enterprises |
| General subdivision |
Management. |
| 9 (RLIN) |
46696 |
| Geographic subdivision |
Developing countries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Investments, Dutch. |
| 9 (RLIN) |
46700 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ms. Margaret Subramaniam |
| Relator term |
Supervisor. |
| -- |
47312 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ |
| Link text |
Available in APres |
| Public note |
- Requires login to view full text. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Masters Theses |
