| 000 -LEADER |
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| fixed length control field |
02414nam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230626112900.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190130b2017 xxu||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
PM-32-10 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
MUHAMMAD MOMIN KHAN (TP053823) |
| 9 (RLIN) |
41653 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
EFFECTS OF SOCIAL MEDIA MARKETING ACTIVITIES ON TOURISM MARKETING AMONG TOURISTS IN KHYBER PAKHTUNKHWA, PAKISTAN / |
| Statement of responsibility, etc |
MUHAMMAD MOMIN KHAN. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Kuala Lumpur : |
| Name of publisher, distributor, etc |
Asia Pacific University, |
| Date of publication, distribution, etc |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
79 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
30 cm. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
A dissertation submitted in partial fulfillment of the requirements of Staffordshire University for the degree of M.Sc. in Global Marketing Management (UCMF1708GMM). |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Tourism is on the most important resources of an economy of a country and it is directly related to social media marketing. Social media marketing is nowadays the most powerful tool in many aspects of everyday life and has a key role in tourism marketing. The aim of the research is to assess the impact of social media and some of its factors including interaction, awareness and promotion that they have on tourism marketing. Quantitative research was implemented in the research and data was gathered using a questionnaire. The analyzes were carried out using primary data collection. Therefore, descriptive analysis and inferential analysis were used to research the relationship between tourism marketing and three independent variables and a mediator variable. A primary data of 196 respondents was taken and analysis were conducted which showed a positive relationship between all the variables. The research was done for all the variables and their relationship and then proved the strong relationship through the analysis conducted on SPSS. Therefore, it was concluded that all independent variables namely interaction, awareness and promotion and mediator variable which is social media marketing influences significantly the dependent variable that is tourism marketing among tourists in KPK, Pakistan. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Tourism |
| General subdivision |
Marketing |
| 9 (RLIN) |
41654 |
| Geographic subdivision |
Khyber Pakhtunkhwa (Pakistan). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| Geographic subdivision |
Khyber Pakhtunkhwa (Pakistan). |
| 9 (RLIN) |
41657 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dr. Dhajionu Uchechi Cynthia |
| Relator term |
Supervisor. |
| -- |
48300 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ |
| Link text |
Available in APres |
| Public note |
- Requires login to view full text. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Masters Theses |
