| 000 -LEADER |
|---|
| fixed length control field |
02180nam a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230626112432.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200220b2019 ||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
PM-32-20 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
RIZKY AJARA (TP052822) |
| 9 (RLIN) |
45377 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
FACTORS AFFECTING THE PURCHASE INTENTION OF VIRTUAL GOODS IN ONLINE GAMES AMONGST GENERATION Y IN JAKARTA / |
| Statement of responsibility, etc |
RIZKY AJARA. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Kuala Lumpur : |
| Name of publisher, distributor, etc |
Asia Pacific University, |
| Date of publication, distribution, etc |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 52 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
30 cm. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
A thesis submitted in fulfillment of the requirement for the award of the degree of Masters in Business Administration specializing in Euro Asia Business (UCMF1808EAMBA). |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The main objective of this study is to examine whether factors that consisted of convenience, social influence, perceived quality, and price comparison have impact towards consumers online purchase intention mediated by the consumers attitude on local fashion brands in Jakarta, Indonesia. Questionnaires were used as the data collecting method. The sample size compromised of 150 Jakarta communities participated in this study. In order to analyze the responses gathered through the questionnaire, the statistical tool named SPSS was used. For purposes of data analysis and hypotheses testing several statistical methods such as descriptive analysis, descriptive statistics, correlation analysis, and multiple regression analysis were utilized to understand the dimensionality of the variables. The determined findings declare that online purchase intention is positively and significantly impacted by convenience, perceived quality, and price comparison where attitude success to become mediator variables. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumers |
| General subdivision |
Generation Y |
| 9 (RLIN) |
45374 |
| Geographic subdivision |
Indonesia. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet games industry |
| Geographic subdivision |
Indonesia. |
| 9 (RLIN) |
46770 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumers' preferences |
| 9 (RLIN) |
45375 |
| Geographic subdivision |
Indonesia. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| 9 (RLIN) |
45379 |
| Geographic subdivision |
Indonesia. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dr. Dhajionu Uchechi Cynthia |
| Relator term |
Supervisor. |
| -- |
48300 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ |
| Link text |
Available in APres |
| Public note |
- Requires login to view full text. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Masters Theses |
