| 000 -LEADER |
|---|
| fixed length control field |
02336nam a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230626112213.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200220b2019 ||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
PM-32-22 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
SHEILLA FERNANDA FATDJERI RAZI (TP053113) |
| 9 (RLIN) |
45377 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
THE INFLUENCE OF CELEBRITY ENDORSEMENT ON BRAND IMAGE OF MATOA INDONESIA WOODEN WATCHES / |
| Statement of responsibility, etc |
SHEILLA FERNANDA FATDJERI RAZI. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Kuala Lumpur : |
| Name of publisher, distributor, etc |
Asia Pacific University, |
| Date of publication, distribution, etc |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
v, 61 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
30 cm. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
A thesis submitted in fulfillment of the requirement for the award of the degree of Masters in Business Administration specializing in Euro Asia Business (UCMF1808EAMBA). |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The main objective of this study is to examine the influence of celebrity attractiveness, trustworthiness and expertise on brand image of Matoa Indonesia wooden watches. Questionnaires were used as the data collecting method. The sample size compromised of 200 participated in this study. In order to analyse the responses gathered through the questionnaire, the statistical tool named SPSS was used. For purposes of data analysis and hypotheses testing several statistical methods such as descriptive analysis, descriptive statistics, correlation analysis, and multiple regression analysis were utilized to understand the dimensionality of the variables. The determined findings declare that brand image is positively and significantly impacted by celebrity attractiveness, celebrity trustworthiness and celebrity expertise. The findings of the study would hopefully contribute to the building of new knowledge. Furthermore, it can be useful for marketing development within the local fashion industry. The present study provides marketing managers with guidelines on the particular aspect of a celebrity endorsement requires more consideration in terms of its importance while making a choice. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Celebrities |
| 9 (RLIN) |
45374 |
| General subdivision |
Social aspects |
| Geographic subdivision |
Indonesia. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumers' preferences |
| 9 (RLIN) |
45375 |
| Geographic subdivision |
Indonesia. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Brand name products |
| Geographic subdivision |
Indonesia |
| 9 (RLIN) |
45379 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mr. Tajuddin A. Rashid |
| Relator term |
Supervisor. |
| -- |
47316 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ |
| Link text |
Available in APres |
| Public note |
- Requires login to view full text. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Masters Theses |
