| 000 -LEADER |
|---|
| fixed length control field |
02377nam a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230503002036.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200818b2019 xxu||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
PG-23-0162 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
ABDUL HADI BIN A HALEM (TP042321) |
| 9 (RLIN) |
46184 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
IMPACT OF SPORTS APPAREL ON CONSUMERS’ PURCHASE INTENTION : |
| Remainder of title |
A STUDY ON ATHLETES IN KLANG VALLEY / |
| Statement of responsibility, etc |
ABDUL HADI BIN A HALEM. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Kuala Lumpur : |
| Name of publisher, distributor, etc |
Asia Pacific University, |
| Date of publication, distribution, etc |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
56 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
30 cm. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in Business Management (UC3F1906BM). |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The aim of this study is to examine the consumers’ purchase intention on sports apparel by investigating the impact of social influence, celebrity endorsement and brand awareness on purchasing sports apparel. Generally, the demand for sports apparel is caused by the growing number of sports participation in general population and the increasing acceptance for sports apparel in daily wear. Purchase intention is normally referred to the consumers’ behaviour, attitudes and perceptions as well. The data collected for this study was analysed using the IBM SPSS Software. The data analysis and findings of this study indicate greater impacts of the independent variables which include social influence, celebrity endorsement and brand awareness on the consumers’ purchase intention which represents as the dependent variable. Additionally, this study suggests potential ways for marketers in the business organisations to design effective marketing strategies for the sports apparel segment in the market of Malaysia in order to satisfy the potential customers’ value. The recommendations for business organisations to better influence consumers’ purchase intention are discussed, along with the directions for future research |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behaviour |
| Geographic subdivision |
Malaysia. |
| 9 (RLIN) |
47010 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand loyalty. |
| 9 (RLIN) |
47011 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sport clothes. |
| 9 (RLIN) |
47012 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand choice. |
| 9 (RLIN) |
47013 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ms. Michele Shivaanii Sundra Raj |
| Relator term |
Supervisor |
| -- |
47714 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ |
| Link text |
Available in APres |
| Public note |
- Requires login to view full text. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Undergraduate Theses |
