| 000 -LEADER |
|---|
| fixed length control field |
02321nam a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230503002434.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200818b2019 xxu||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
PG-23-0164 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
MOUSHAYYADAH EMAMDIN (TP045698) |
| 9 (RLIN) |
46184 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
THE INFLUENCE OF E-TRUST, E-LOYALTY AND E-SATISFACTION ON ONLINE SHOPPING BEHAVIOUR OF BRANDED SMARTPHONES AMONG MILLENIALS’: |
| Remainder of title |
A QUANTITATIVE STUDY IN KUALA LUMPUR, MALAYSIA / |
| Statement of responsibility, etc |
MOUSHAYYADAH EMAMDIN. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Kuala Lumpur : |
| Name of publisher, distributor, etc |
Asia Pacific University, |
| Date of publication, distribution, etc |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 98 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
30 cm. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in Business Management with specialism in E-Business (UC3F1906BM(EB)). |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This study aims to examine the online shopping behaviour of smartphone, among the millennials in Kuala Lumpur, Malaysia. This conducted study is a cross-sectional study, that uses questionnaire as its data collection main measurement instrument. The data was collected among 135 respondents using google docx questionnaires. The collected data was further analysed using SPSS software to provide descriptive statistics for each item used in the questionnaire. Based on the data analysis findings and results, E-Loyalty and E-Satisfaction is significant on online shopping behaviour of smartphone, however E-Trust was insignificant on online shopping behaviour of smartphone. Henceforth, the proposed hypotheses were accepted for E-Loyalty and E-Satisfaction, but rejected for E-Trust, according to the Multiple Regression testing and ANOVA testing. Simultaneously, these findings have been explained, and a Theoretical and practical implications, together with a conclusion and recommendation were being drawn in the last of the report. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| General subdivision |
Smartphones |
| -- |
Young consumers. |
| 9 (RLIN) |
47016 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Teleshopping. |
| 9 (RLIN) |
47017 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing). |
| 9 (RLIN) |
47018 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Analysis of variance. |
| 9 (RLIN) |
47019 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dr. Jugindar Singh Kartar Singh |
| Relator term |
Supervisor |
| -- |
47322 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ |
| Link text |
Available in APres |
| Public note |
- Requires login to view full text. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Undergraduate Theses |
