Asia Pacific University Library catalogue


A STUDY ON THE CORRELATION BETWEEN RELATIONSHIP MARKETING TOOLS AND CUSTOMER RETENTION IN THE SKINCARE INDUSTRY IN KUALA LUMPUR, MALAYSIA / (Record no. 383433)

000 -LEADER
fixed length control field 02073nam a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230503004313.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200818b2019 xxu||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number PG-23-0171
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name SMRITI SANYUVATA REEBYE (TP045609)
9 (RLIN) 46184
245 12 - TITLE STATEMENT
Title A STUDY ON THE CORRELATION BETWEEN RELATIONSHIP MARKETING TOOLS AND CUSTOMER RETENTION IN THE SKINCARE INDUSTRY IN KUALA LUMPUR, MALAYSIA /
Statement of responsibility, etc SMRITI SANYUVATA REEBYE.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Kuala Lumpur :
Name of publisher, distributor, etc Asia Pacific University,
Date of publication, distribution, etc 2020.
300 ## - PHYSICAL DESCRIPTION
Extent 64 pages :
Other physical details illustrations ;
Dimensions 30 cm.
502 ## - DISSERTATION NOTE
Dissertation note A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in International Business Management (UC3F1906IBM).
520 ## - SUMMARY, ETC.
Summary, etc The objective of this research is to investigate the relationship between relationship marketing tools and customer retention in Kuala Lumpur, Malaysia. To narrow down this study, three relationship marketing tools namely membership programs, community creation and influencers will be specifically used to investigate the correlation between relationship marketing tools and customer retention. This study aims to target men and women aged 18-46 years old residing in Kuala Lumpur. Data has been collected with the use of questionnaires. The Pearson Correlation Analysis and Multiple Linear Regression are used to examine the relationship between the independent variables and customer retention. Results showed that membership programs were significant to the increase in customer retention whilst community creation and influencers proved to be insignificant to customer retention.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship marketing.
9 (RLIN) 47051
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer services
General subdivision Management.
9 (RLIN) 47052
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations
General subdivision Management.
9 (RLIN) 47053
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Mr. Jonathan Jeevan Strinivas
Relator term Supervisor
-- 47301
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/
Link text Available in APres
Public note - Requires login to view
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Undergraduate Theses
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Copy number Koha item type Public note
Not Withdrawn Available   Not Damaged Restricted access Not for loan Undergraduate Theses APU Library APU Library Reference Collection 17/12/2020 PG-23-0171 00018615 17/12/2020 1 Reference Available in APres