A STUDY ON THE CORRELATION BETWEEN RELATIONSHIP MARKETING TOOLS AND CUSTOMER RETENTION IN THE SKINCARE INDUSTRY IN KUALA LUMPUR, MALAYSIA / (Record no. 383433)
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000 -LEADER | |
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fixed length control field | 02073nam a2200229 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230503004313.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200818b2019 xxu||||| |||| 00| 0 eng d |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | PG-23-0171 |
100 0# - MAIN ENTRY--PERSONAL NAME | |
Personal name | SMRITI SANYUVATA REEBYE (TP045609) |
9 (RLIN) | 46184 |
245 12 - TITLE STATEMENT | |
Title | A STUDY ON THE CORRELATION BETWEEN RELATIONSHIP MARKETING TOOLS AND CUSTOMER RETENTION IN THE SKINCARE INDUSTRY IN KUALA LUMPUR, MALAYSIA / |
Statement of responsibility, etc | SMRITI SANYUVATA REEBYE. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Kuala Lumpur : |
Name of publisher, distributor, etc | Asia Pacific University, |
Date of publication, distribution, etc | 2020. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 64 pages : |
Other physical details | illustrations ; |
Dimensions | 30 cm. |
502 ## - DISSERTATION NOTE | |
Dissertation note | A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in International Business Management (UC3F1906IBM). |
520 ## - SUMMARY, ETC. | |
Summary, etc | The objective of this research is to investigate the relationship between relationship marketing tools and customer retention in Kuala Lumpur, Malaysia. To narrow down this study, three relationship marketing tools namely membership programs, community creation and influencers will be specifically used to investigate the correlation between relationship marketing tools and customer retention. This study aims to target men and women aged 18-46 years old residing in Kuala Lumpur. Data has been collected with the use of questionnaires. The Pearson Correlation Analysis and Multiple Linear Regression are used to examine the relationship between the independent variables and customer retention. Results showed that membership programs were significant to the increase in customer retention whilst community creation and influencers proved to be insignificant to customer retention. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Relationship marketing. |
9 (RLIN) | 47051 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Customer services |
General subdivision | Management. |
9 (RLIN) | 47052 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Customer relations |
General subdivision | Management. |
9 (RLIN) | 47053 |
700 0# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mr. Jonathan Jeevan Strinivas |
Relator term | Supervisor |
-- | 47301 |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ |
Link text | Available in APres |
Public note | - Requires login to view |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Undergraduate Theses |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Koha item type | Public note |
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Not Withdrawn | Available | Not Damaged | Restricted access | Not for loan | Undergraduate Theses | APU Library | APU Library | Reference Collection | 17/12/2020 | PG-23-0171 | 00018615 | 17/12/2020 | 1 | Reference | Available in APres |