Cumulative advantage: (Record no. 383832)
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000 -LEADER | |
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fixed length control field | 02260nam a22002297a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220922142808.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220922s2021 tnua 00 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781733553346 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781733553353 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | APU |
Language of cataloging | eng |
Transcribing agency | APU |
Modifying agency | SF |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5386 |
Item number | .S33 2021 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Schaefer, Mark W. |
9 (RLIN) | 48256 |
245 ## - TITLE STATEMENT | |
Title | Cumulative advantage: |
Remainder of title | How to build momentum for your ideas, business and life against all odds / |
Statement of responsibility, etc | Mark W. Schaefer |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | [Louisville, Tennessee]: |
Name of publisher, distributor, etc | Schaefer Marketing Solutions, |
Date of publication, distribution, etc | c2021 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 222 pages : |
Other physical details | illustrations ; |
Dimensions | 22 cm. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Introduction<br/>The Porcellian Club<br/>One small spark<br/>Acting on curiosity<br/>The seam<br/>The certainty of uncertainty<br/>Sonic boom<br/>Personal velocity<br/>Reaching out, reaching up<br/>Constancy of purpose<br/>Afterword<br/>Keep learning |
520 ## - SUMMARY, ETC. | |
Summary, etc | At its essence, marketing today is about answering one question: How can we be heard? How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough, not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day. From the author of KNOWN and Marketing Rebellion comes a guidebook built for the modern world. Cumulative Advantage demonstrates how the world is stacked against us in big ways and small and provides new ideas to help us build the unstoppable momentum needed to rise above competitive barricades in business, in our careers, and in our lives. Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that is ready to take flight. You will learn: how the initial advantage that drives momentum comes from everyday ideas; the inside secrets of creating vast awareness for your projects; how to nurture powerful connections that lead to break-through opportunities; why momentum is driven by the speed, time, and space of a seam; and how the certainty of business uncertainty can be used to your advantage |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Success in business. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Work environment |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf APIIT | 22/09/2022 | EMO | IV-018445 | 106.56 | HF5386 .S33 2021 c.1 | 00018897 | 22/12/2022 | 1 | 106.56 | 22/09/2022 | General Circulation | U-2022/08/1117 |