Asia Pacific University Library catalogue


Cumulative advantage: (Record no. 383832)

000 -LEADER
fixed length control field 02260nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220922142808.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220922s2021 tnua 00 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781733553346
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781733553353
040 ## - CATALOGING SOURCE
Original cataloging agency APU
Language of cataloging eng
Transcribing agency APU
Modifying agency SF
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5386
Item number .S33 2021
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Schaefer, Mark W.
9 (RLIN) 48256
245 ## - TITLE STATEMENT
Title Cumulative advantage:
Remainder of title How to build momentum for your ideas, business and life against all odds /
Statement of responsibility, etc Mark W. Schaefer
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc [Louisville, Tennessee]:
Name of publisher, distributor, etc Schaefer Marketing Solutions,
Date of publication, distribution, etc c2021
300 ## - PHYSICAL DESCRIPTION
Extent 222 pages :
Other physical details illustrations ;
Dimensions 22 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction<br/>The Porcellian Club<br/>One small spark<br/>Acting on curiosity<br/>The seam<br/>The certainty of uncertainty<br/>Sonic boom<br/>Personal velocity<br/>Reaching out, reaching up<br/>Constancy of purpose<br/>Afterword<br/>Keep learning
520 ## - SUMMARY, ETC.
Summary, etc At its essence, marketing today is about answering one question: How can we be heard? How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough, not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day. From the author of KNOWN and Marketing Rebellion comes a guidebook built for the modern world. Cumulative Advantage demonstrates how the world is stacked against us in big ways and small and provides new ideas to help us build the unstoppable momentum needed to rise above competitive barricades in business, in our careers, and in our lives. Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that is ready to take flight. You will learn: how the initial advantage that drives momentum comes from everyday ideas; the inside secrets of creating vast awareness for your projects; how to nurture powerful connections that lead to break-through opportunities; why momentum is driven by the speed, time, and space of a seam; and how the certainty of business uncertainty can be used to your advantage
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Success in business.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Work environment
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf APIIT 22/09/2022 EMO IV-018445 106.56 HF5386 .S33 2021 c.1 00018897 22/12/2022 1 106.56 22/09/2022 General Circulation U-2022/08/1117