Asia Pacific University Library catalogue


Applied mass communication theory : (Record no. 383998)

000 -LEADER
fixed length control field 02199cam a22003258i 4500
001 - CONTROL NUMBER
control field 22026114
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231020164048.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210506s2022 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2021015909
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367630362 (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency TY
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P91.3
Item number .R67 2022
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23072/1
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rosenberry, Jack,
Relator term author.
9 (RLIN) 48677
245 10 - TITLE STATEMENT
Title Applied mass communication theory :
Remainder of title a guide for media practitioners /
Statement of responsibility, etc Jack Rosenberry and Lauren A. Vicker.
250 ## - EDITION STATEMENT
Edition statement Third Edition.
300 ## - PHYSICAL DESCRIPTION
Extent 299 pages :
Other physical details Illustrations ;
Dimensions 25.3 cm.
500 ## - GENERAL NOTE
General note Revised edition of the authors' Applied mass communication theory, 2017.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc "Applied Mass Communication Theory: A Guide for Media Practitioners (Third Edition) connects mass media theory to the contemporary work of media professionals. The text presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It explores and explains theories from the effects tradition and interpretive tradition from the perspective that using a theoretical framework to understand what happens in the media is essential to understanding how to craft a message. The theory discussion is accompanied by a review of quantitative and qualitative research methods. New for the third edition are expansions of the chapters on interpretive theories, qualitative methods, and media business in the Internet age. A new appendix describes the process of creating an undergraduate research project"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
General subdivision Research.
9 (RLIN) 1482
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
General subdivision Philosophy.
9 (RLIN) 1971
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Vicker, Lauren A.,
Dates associated with a name 1953-
Relator term author.
9 (RLIN) 48678
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Online version:
Main entry heading Rosenberry, Jack.
Title Applied mass communication theory
Edition Third edition.
Place, publisher, and date of publication New York, NY : Routledge, 2021
International Standard Book Number 9781003121695
Record control number (DLC) 2021015910
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
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b cbc
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e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf 20/10/2023 EMO IV-022166 237.85 P91.3 .R67 2022 c.1 00019032 20/10/2023 1 237.85 20/10/2023 General Circulation U-2023/02/1158