Applied mass communication theory : (Record no. 383998)
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000 -LEADER | |
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fixed length control field | 02199cam a22003258i 4500 |
001 - CONTROL NUMBER | |
control field | 22026114 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20231020164048.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210506s2022 nyu b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2021015909 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780367630362 (paperback) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Description conventions | rda |
Transcribing agency | DLC |
Modifying agency | TY |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | P91.3 |
Item number | .R67 2022 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 302.23072/1 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Rosenberry, Jack, |
Relator term | author. |
9 (RLIN) | 48677 |
245 10 - TITLE STATEMENT | |
Title | Applied mass communication theory : |
Remainder of title | a guide for media practitioners / |
Statement of responsibility, etc | Jack Rosenberry and Lauren A. Vicker. |
250 ## - EDITION STATEMENT | |
Edition statement | Third Edition. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 299 pages : |
Other physical details | Illustrations ; |
Dimensions | 25.3 cm. |
500 ## - GENERAL NOTE | |
General note | Revised edition of the authors' Applied mass communication theory, 2017. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
520 ## - SUMMARY, ETC. | |
Summary, etc | "Applied Mass Communication Theory: A Guide for Media Practitioners (Third Edition) connects mass media theory to the contemporary work of media professionals. The text presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It explores and explains theories from the effects tradition and interpretive tradition from the perspective that using a theoretical framework to understand what happens in the media is essential to understanding how to craft a message. The theory discussion is accompanied by a review of quantitative and qualitative research methods. New for the third edition are expansions of the chapters on interpretive theories, qualitative methods, and media business in the Internet age. A new appendix describes the process of creating an undergraduate research project"-- |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Mass media |
General subdivision | Research. |
9 (RLIN) | 1482 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Mass media |
General subdivision | Philosophy. |
9 (RLIN) | 1971 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Vicker, Lauren A., |
Dates associated with a name | 1953- |
Relator term | author. |
9 (RLIN) | 48678 |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
Display text | Online version: |
Main entry heading | Rosenberry, Jack. |
Title | Applied mass communication theory |
Edition | Third edition. |
Place, publisher, and date of publication | New York, NY : Routledge, 2021 |
International Standard Book Number | 9781003121695 |
Record control number | (DLC) 2021015910 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number |
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Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf | 20/10/2023 | EMO | IV-022166 | 237.85 | P91.3 .R67 2022 c.1 | 00019032 | 20/10/2023 | 1 | 237.85 | 20/10/2023 | General Circulation | U-2023/02/1158 |