| 000 -LEADER |
|---|
| fixed length control field |
00819nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240812122454.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240515b2023 nyuao||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781265056704 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
APU |
| Modifying agency |
SY |
| Original cataloging agency |
APU |
| Language of cataloging |
english |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.G75 2023 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Grewal, Dhruv, |
| Relator term |
author. |
| 9 (RLIN) |
20447 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing / |
| Statement of responsibility, etc |
Dhruv Grewal, Michael Levy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York: |
| Name of publisher, distributor, etc |
McGraw Hill LLC, |
| Date of publication, distribution, etc |
©2023. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York: |
| Name of producer, publisher, distributor, manufacturer |
McGraw Hill LLC, |
| Date of production, publication, distribution, manufacture, or copyright notice |
©2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 507 pages: |
| Other physical details |
color and illustration; |
| Dimensions |
28cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes endnotes for each chapter. <br/><br/>Includes index. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Textbooks. |
| 9 (RLIN) |
4413 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Levy, Michael, |
| Dates associated with a name |
1950- |
| Relator term |
author. |
| 9 (RLIN) |
20448 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
