Don't mess with the logo : (Record no. 4237)
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000 -LEADER | |
---|---|
fixed length control field | 01909cam a2200313 a 4500 |
001 - CONTROL NUMBER | |
control field | 15721194 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20150325122705.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 090501s2009 enka b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2009016489 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780273714200 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | ANA |
Language of cataloging | eng |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.1255 |
Item number | .E34 2009 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Edition number | 22 |
Item number | EDG 2009 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Edge, Jon. |
9 (RLIN) | 8616 |
245 10 - TITLE STATEMENT | |
Title | Don't mess with the logo : |
Remainder of title | the straight talker's bible of branding / |
Statement of responsibility, etc | Jon Edge & Andy Milligan. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Harlow, England ; |
-- | New York : |
Name of publisher, distributor, etc | Financial Times/Prentice Hall, |
Date of publication, distribution, etc | c2009. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 217 p. : |
Other physical details | ill. ; |
Dimensions | 22 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Why you need to be on the brandwagon -- So what is a brand? -- What is brand strategy? -- The house that brand built : positioning and brand architecture -- Apples, oranges, blackberries and other fruit : how to create a great brand identity -- It's the experience, stupid! -- Too many opinions and not enough cheese sandwiches : a bit about research -- Call in the lawyers -- Bow ties, ponytails and lunch at the Ivy : how to manage your agencies -- Standing up, standing out and standing on your competition : how to keep your brand fresh in the Noo Mejur digital age -- How to measure brand performance -- When to mess with your logo : drastic measures -- The last lesson in brand building -- Epilogue: all the top tips in one place (go here first if you can't be bothered to read the book) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Branding (Marketing) |
9 (RLIN) | 8367 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products. |
9 (RLIN) | 7961 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
General subdivision | Brand name products. |
9 (RLIN) | 8617 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Milligan, Andy. |
9 (RLIN) | 8618 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Total Renewals | Date checked out |
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Withdrawn | Lost and Paid for | Not Damaged | No use restrictions | Not for loan | Book | APU Library | APU Library | Open Shelf | 12/04/2013 | IBS Buku | 71106 / B | 79.40 | HF5415.1255 .E34 2009 c.2 | 00010448 | 12/04/2013 | 2 | 79.40 | 12/04/2013 | General Circulation | ||||
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 25/02/2014 | IBS Buku | 71106 / B | 71106 / B | 79.40 | 4 | HF5415.1255 .E34 2009 c.1 | 00029525 | 08/04/2019 | 1 | 79.40 | 25/02/2014 | General Circulation | 6 | 26/03/2019 |