Asia Pacific University Library catalogue


Don't mess with the logo : (Record no. 4237)

000 -LEADER
fixed length control field 01909cam a2200313 a 4500
001 - CONTROL NUMBER
control field 15721194
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150325122705.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090501s2009 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009016489
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273714200 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency ANA
Language of cataloging eng
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .E34 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
Item number EDG 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Edge, Jon.
9 (RLIN) 8616
245 10 - TITLE STATEMENT
Title Don't mess with the logo :
Remainder of title the straight talker's bible of branding /
Statement of responsibility, etc Jon Edge & Andy Milligan.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, England ;
-- New York :
Name of publisher, distributor, etc Financial Times/Prentice Hall,
Date of publication, distribution, etc c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 217 p. :
Other physical details ill. ;
Dimensions 22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Why you need to be on the brandwagon -- So what is a brand? -- What is brand strategy? -- The house that brand built : positioning and brand architecture -- Apples, oranges, blackberries and other fruit : how to create a great brand identity -- It's the experience, stupid! -- Too many opinions and not enough cheese sandwiches : a bit about research -- Call in the lawyers -- Bow ties, ponytails and lunch at the Ivy : how to manage your agencies -- Standing up, standing out and standing on your competition : how to keep your brand fresh in the Noo Mejur digital age -- How to measure brand performance -- When to mess with your logo : drastic measures -- The last lesson in brand building -- Epilogue: all the top tips in one place (go here first if you can't be bothered to read the book)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 8367
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
9 (RLIN) 7961
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Brand name products.
9 (RLIN) 8617
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Milligan, Andy.
9 (RLIN) 8618
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type Total Renewals Date checked out
Withdrawn Lost and Paid for   Not Damaged No use restrictions Not for loan Book APU Library APU Library Open Shelf 12/04/2013 IBS Buku 71106 / B 79.40   HF5415.1255 .E34 2009 c.2 00010448 12/04/2013 2 79.40 12/04/2013 General Circulation    
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 25/02/2014 IBS Buku 71106 / B | 71106 / B 79.40 4 HF5415.1255 .E34 2009 c.1 00029525 08/04/2019 1 79.40 25/02/2014 General Circulation 6 26/03/2019