Asia Pacific University Library catalogue


Branding and advertising / (Record no. 4243)

000 -LEADER
fixed length control field 00661nam a2200241 4500
001 - CONTROL NUMBER
control field UTeM000062463
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150407104517.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110823s2009 ii eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788190794114 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency UTeM
Transcribing agency APU
Modifying agency ANA
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .G87 2009
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number GUP 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gupta, Seema
9 (RLIN) 8623
245 10 - TITLE STATEMENT
Title Branding and advertising /
Statement of responsibility, etc Seema Gupta
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Global India Pub.,
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent 312 p. ;
Dimensions 22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 5119
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
9 (RLIN) 7961
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 12/04/2013 GLOBE ENTERPRISE 88076 / B 47.20   HF5821 .G87 2009 c.1 00011201 12/04/2013 1 47.20 12/04/2013 General Circulation U-2012/06/0029 - KLIBF'12 Selection by Ms Riaz Fathima.