Asia Pacific University Library catalogue


Enterprise one to one : (Record no. 4244)

000 -LEADER
fixed length control field 02206cam a2200337 a 4500
001 - CONTROL NUMBER
control field 1381613
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150325170205.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960703s1997 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 96018618
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 038548755X (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780385487559 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency TOC
Language of cataloging eng
Transcribing agency APU
Modifying agency SM
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.127
Item number .P47 1997
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
Item number PEP 1997
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peppers, Don.
9 (RLIN) 8439
245 10 - TITLE STATEMENT
Title Enterprise one to one :
Remainder of title tools for competing in the interactive age /
Statement of responsibility, etc Don Peppers and Martha Rogers.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Currency Doubleday,
Date of publication, distribution, etc c1997.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 436 p. :
Other physical details ill. ;
Dimensions 19 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [392]-414) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. The Musical Condom: The Basic Rules of Competition Rewritten for the Interactive Age -- 2. Some Customers are More Equal than Others: How to Identify and Capitalize on Customer Differences -- 3. Mapping the Strategy: How to Use Your Customer Base to Map Out Your 1:1 Strategy -- 4. Infant Mortality at MCI: How to Fix the "Leaky Bucket" of Customer Attrition - and How Not To -- 5. Growing Your Customer Base: How to Increase Your Share of Customer and Improve Your Bottom Line -- 6. The Asymmetrical Brassiere: How to Profit from Mass Customization -- 7. Smart Retreads: How to Keep Your Customers Forever, and Increase Your Margins Too -- 8. Expanding the "Need Set": How to Customize, Even if You're Selling a Commodity -- 9. Community Knowledge: How to Anticipate What Your Customer Wants -- 10. Surfing the Feedback Loop: How to Get More Customer Feedback While Protecting Privacy -- 11. The Medium is the Matchmaker: How to Own the Customer in a Changing Media Landscape.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note 12. The Busy Shoe Salesman: How to Remove Distribution Barriers Between You and the Customer -- 13. Making It: How to Get There from Here -- 14. An Open Letter to the CEO.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market segmentation.
9 (RLIN) 3949
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations.
9 (RLIN) 1096
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship marketing.
9 (RLIN) 8262
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technological innovations.
9 (RLIN) 331
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rogers, Martha,
Titles and other words associated with a name Ph.D.
9 (RLIN) 8624
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 15/04/2013 IBS Buku 86491 / B 56.90   HF5415.127 .P47 1997 c.1 00010467 15/04/2013 1 56.90 15/04/2013 Staff Circulation 2012/01/2308
Withdrawn Available   Not Damaged   Weeded Book APU Library APU Library Open Shelf 15/04/2013 IBS Buku 86491 / B 56.90   HF5415.127 .P47 1997 c.2 00010468 15/04/2013 2 56.90 15/04/2013 General Circulation 2012/01/2308
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 15/04/2013 IBS Buku 86889 / B 56.90   HF5415.127 .P47 1997 c.3 00010469 15/04/2013 3 56.90 15/04/2013 General Circulation 2012/01/2308