000 -LEADER |
fixed length control field |
02206cam a2200337 a 4500 |
001 - CONTROL NUMBER |
control field |
1381613 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
APU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150325170205.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
960703s1997 nyua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
96018618 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
038548755X (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780385487559 (pbk.) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
TOC |
Language of cataloging |
eng |
Transcribing agency |
APU |
Modifying agency |
SM |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.127 |
Item number |
.P47 1997 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
20 |
Item number |
PEP 1997 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Peppers, Don. |
9 (RLIN) |
8439 |
245 10 - TITLE STATEMENT |
Title |
Enterprise one to one : |
Remainder of title |
tools for competing in the interactive age / |
Statement of responsibility, etc |
Don Peppers and Martha Rogers. |
250 ## - EDITION STATEMENT |
Edition statement |
1st ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
Currency Doubleday, |
Date of publication, distribution, etc |
c1997. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxv, 436 p. : |
Other physical details |
ill. ; |
Dimensions |
19 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. [392]-414) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
1. The Musical Condom: The Basic Rules of Competition Rewritten for the Interactive Age -- 2. Some Customers are More Equal than Others: How to Identify and Capitalize on Customer Differences -- 3. Mapping the Strategy: How to Use Your Customer Base to Map Out Your 1:1 Strategy -- 4. Infant Mortality at MCI: How to Fix the "Leaky Bucket" of Customer Attrition - and How Not To -- 5. Growing Your Customer Base: How to Increase Your Share of Customer and Improve Your Bottom Line -- 6. The Asymmetrical Brassiere: How to Profit from Mass Customization -- 7. Smart Retreads: How to Keep Your Customers Forever, and Increase Your Margins Too -- 8. Expanding the "Need Set": How to Customize, Even if You're Selling a Commodity -- 9. Community Knowledge: How to Anticipate What Your Customer Wants -- 10. Surfing the Feedback Loop: How to Get More Customer Feedback While Protecting Privacy -- 11. The Medium is the Matchmaker: How to Own the Customer in a Changing Media Landscape. |
505 8# - FORMATTED CONTENTS NOTE |
Formatted contents note |
12. The Busy Shoe Salesman: How to Remove Distribution Barriers Between You and the Customer -- 13. Making It: How to Get There from Here -- 14. An Open Letter to the CEO. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market segmentation. |
9 (RLIN) |
3949 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Customer relations. |
9 (RLIN) |
1096 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Relationship marketing. |
9 (RLIN) |
8262 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Technological innovations. |
9 (RLIN) |
331 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Rogers, Martha, |
Titles and other words associated with a name |
Ph.D. |
9 (RLIN) |
8624 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |