Asia Pacific University Library catalogue


The Dentsu way : (Record no. 4386)

000 -LEADER
fixed length control field 01535cam a22003254a 4500
001 - CONTROL NUMBER
control field 16288429
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151208051503.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100617s2011 nyua 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010025379
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071748124 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071748121 (hbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency APU
Modifying agency SM
Language of cataloging eng
043 ## - GEOGRAPHIC AREA CODE
Geographic area code a-ja---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF6181.D4
Item number S84 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
Item number SUG 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sugiyama, Kotaro.
9 (RLIN) 8790
245 14 - TITLE STATEMENT
Title The Dentsu way :
Remainder of title 9 lessons for innovation in marketing from the world's leading advertising agency /
Statement of responsibility, etc by Kotaro Sugiyama and Tim Andree.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 310 p. :
Other physical details ill. ;
Dimensions 22 cm.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The origins of the Dentsu way -- Breadth and depth: an overview of Dentsu scope and services -- From AIDMA to AISAS: the growing importance of cross communication -- Cross communication: a look at what makes it work -- Creating scenarios for cross communication -- Case studies of the cross switch way -- The cross switch design process -- From insight to scenario creation -- Structural design and measurement for cross switch.
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Dentsū.
9 (RLIN) 8791
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising agencies
Geographic subdivision Japan
General subdivision Management.
9 (RLIN) 8792
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 7276
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 5119
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Andree, Tim.
9 (RLIN) 8793
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 16/04/2013 KINOKUNIYA DS 11016 112.00 2 2 HF6181.D4 S84 2011 c.2 00010400 12/09/2018 07/09/2018 2 112.00 16/04/2013 General Circulation
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 23/02/2014 KINOKUNIYA DS 11016 | DS 11016 112.00     HF6181.D4 S84 2011 c.1 00030086 28/06/2014   1 112.00 23/02/2014 Staff Circulation