Marketing in the age of Google : (Record no. 4535)
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000 -LEADER | |
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fixed length control field | 01505cam a2200289 a 4500 |
001 - CONTROL NUMBER | |
control field | 15982263 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20151204051504.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 091113s2010 njua b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2009047256 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780470537190 (hbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | APU |
Modifying agency | SM |
Language of cataloging | eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.1265 |
Item number | .F69 2010 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.872 |
Edition number | 22 |
Item number | FOX 2010 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Fox, Vanessa, |
Dates associated with a name | 1972- |
9 (RLIN) | 9021 |
245 10 - TITLE STATEMENT | |
Title | Marketing in the age of Google : |
Remainder of title | a non-technical guide to search engine strategy / |
Statement of responsibility, etc | Vanessa Fox. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Hoboken, N.J. : |
Name of publisher, distributor, etc | John Wiley & Sons, |
Date of publication, distribution, etc | c2010. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 242 p. |
Other physical details | ill.; |
Dimensions | 24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet marketing. |
9 (RLIN) | 2843 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet searching. |
9 (RLIN) | 9022 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Web search engines. |
9 (RLIN) | 1206 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Koha issues (borrowed), all copies | 1 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 19/04/2013 | KOPERASI UM | PB12030006 | 73.30 | 3 | HF5415.1265 .F69 2010 c.1 | 00010775 | 13/02/2020 | 12/02/2020 | 1 | 73.30 | 19/04/2013 | General Circulation | po # 2012/03/2332 |