Asia Pacific University Library catalogue


Marketing in the age of Google : (Record no. 4535)

000 -LEADER
fixed length control field 01505cam a2200289 a 4500
001 - CONTROL NUMBER
control field 15982263
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151204051504.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091113s2010 njua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009047256
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470537190 (hbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency APU
Modifying agency SM
Language of cataloging eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .F69 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Edition number 22
Item number FOX 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fox, Vanessa,
Dates associated with a name 1972-
9 (RLIN) 9021
245 10 - TITLE STATEMENT
Title Marketing in the age of Google :
Remainder of title a non-technical guide to search engine strategy /
Statement of responsibility, etc Vanessa Fox.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 242 p.
Other physical details ill.;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 2843
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet searching.
9 (RLIN) 9022
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Web search engines.
9 (RLIN) 1206
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 19/04/2013 KOPERASI UM PB12030006 73.30 3 HF5415.1265 .F69 2010 c.1 00010775 13/02/2020 12/02/2020 1 73.30 19/04/2013 General Circulation po # 2012/03/2332