000 -LEADER |
fixed length control field |
02143cam a2200349 a 4500 |
001 - CONTROL NUMBER |
control field |
14823651 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
APU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150331174100.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
070426s2007 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2007017287 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781591391456 (hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1591391458 (hbk.) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn123818314 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)123818314 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
ANA |
Language of cataloging |
eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.15 |
Item number |
.G55 2007 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8343 |
Edition number |
22 |
Item number |
GIL 2007 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Gilmore, James H., |
Dates associated with a name |
1959- |
9 (RLIN) |
9081 |
245 10 - TITLE STATEMENT |
Title |
Authenticity : |
Remainder of title |
what consumers really want / |
Statement of responsibility, etc |
James H. Gilmore, B. Joseph Pine II. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston, Mass. : |
Name of publisher, distributor, etc |
Harvard Business School Press, |
Date of publication, distribution, etc |
c2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 299 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. [253]-281) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Product management. |
9 (RLIN) |
7816 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior. |
9 (RLIN) |
4737 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumers' preferences. |
9 (RLIN) |
8440 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Pine, B. Joseph. |
9 (RLIN) |
8116 |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip0716/2007017287.html |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |