The new rules of marketing and PR : (Record no. 6054)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01061cam a22002774a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14678429 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150325165334.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061221s2007 nju 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2006102241 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470113455 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470113456 (hbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | APU |
| Modifying agency | SM |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .S36 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Edition number | 22 |
| Item number | SCO 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Scott, David Meerman. |
| 9 (RLIN) | 11243 |
| 245 14 - TITLE STATEMENT | |
| Title | The new rules of marketing and PR : |
| Remainder of title | how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly / |
| Statement of responsibility, etc | by David Meerman Scott. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken, N.J. : |
| Name of publisher, distributor, etc | John Wiley & Sons, Inc., |
| Date of publication, distribution, etc | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx , 275 p. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 9 (RLIN) | 2843 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations. |
| 9 (RLIN) | 11244 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 27/06/2013 | MPH | 1434 | 79.80 | HF5415.1265 .S36 2007 c.2 | 00010809 | 27/06/2013 | 2 | 79.80 | 27/06/2013 | General Circulation | ||
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 27/02/2014 | MPH | 1434 | 1434 | 79.80 | HF5415.1265 .S36 2007 c.1 | 00027954 | 28/06/2014 | 1 | 79.80 | 27/02/2014 | General Circulation |