Introduction to marketing : (Record no. 6278)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01275cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17332403 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160302051506.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120605s2012 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012418013 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199602131 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | ANA |
| Language of cataloging | eng |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .P35 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| Item number | PAL 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palmer, Adrian. |
| 9 (RLIN) | 8619 |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to marketing : |
| Remainder of title | theory and practice / |
| Statement of responsibility, etc | Adrian Palmer. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford ; |
| -- | New York : |
| Name of publisher, distributor, etc | Oxford University Press, |
| Date of publication, distribution, etc | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 542 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort in a global environment. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 878 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Koha issues (borrowed), all copies | 26 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 08/07/2013 | IBS Buku | 93910 / B | 79.11 | HF5415 .P35 2012 c.1 | 00011755 | 08/07/2013 | 1 | 79.11 | 08/07/2013 | Staff Circulation | U-2013/06/0197 / KLIBF 2013 - SEL. BY MS. DEEPA | ||||
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 08/07/2013 | IBS Buku | 93910 / B | 79.11 | 9 | HF5415 .P35 2012 c.2 | 00011754 | 19/07/2019 | 2 | 79.11 | 08/07/2013 | General Circulation | U-2013/06/0197 / KLIBF 2013 - SEL. BY MS. DEEPA | 8 | 28/06/2019 | |
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 08/07/2013 | IBS Buku | 93910 / B | 79.11 | 16 | HF5415 .P35 2012 c.3 | 00011757 | 24/07/2019 | 3 | 79.11 | 08/07/2013 | General Circulation | U-2013/06/0197 / KLIBF 2013 - SEL. BY MS. DEEPA | 13 | 12/07/2019 | |
| Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf | 08/07/2013 | IBS Buku | 93910 / B | 79.11 | 20 | HF5415 .P35 2012 c.4 | 00011756 | 23/11/2022 | 4 | 79.11 | 08/07/2013 | General Circulation | U-2013/06/0197 / KLIBF 2013 - SEL. BY MS. DEEPA | 19 | 22/09/2022 |