000 -LEADER |
fixed length control field |
02189cam a2200385 a 4500 |
001 - CONTROL NUMBER |
control field |
14859554 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
APU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150612110837.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
070522s2007 nyuab b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2007021359 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780446536431 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0446536431 (pbk.) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn134992552 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)134992552 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
WAN |
-- |
SUE |
Language of cataloging |
eng |
043 ## - GEOGRAPHIC AREA CODE |
Geographic area code |
n-us--- |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HB3505 |
Item number |
.P44 2007 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
22 |
Classification number |
303.4973 |
Item number |
PEN 2007 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Penn, Mark J. |
9 (RLIN) |
3217 |
245 10 - TITLE STATEMENT |
Title |
Microtrends : |
Remainder of title |
the small forces behind tomorrow's big changes / |
Statement of responsibility, etc |
Mark J. Penn ; with E. Kinney Zalesne. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
Twelve, |
Date of publication, distribution, etc |
c2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxviii, 608 p. : |
Other physical details |
ill., map ; |
Dimensions |
17 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 523-586) and index. |
520 ## - SUMMARY, ETC. |
Summary, etc |
Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Social influence. |
9 (RLIN) |
9079 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Social change. |
9 (RLIN) |
3218 |
651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
Geographic name |
United States |
General subdivision |
Population |
-- |
Social aspects. |
9 (RLIN) |
14738 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Zalesne, E. Kinney. |
9 (RLIN) |
3220 |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip0718/2007021359.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0731/2007021359-d.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0742/2007021359-b.html |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |
Koha issues (borrowed), all copies |
1 |