Asia Pacific University Library catalogue


Microtrends : (Record no. 7894)

000 -LEADER
fixed length control field 02189cam a2200385 a 4500
001 - CONTROL NUMBER
control field 14859554
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150612110837.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070522s2007 nyuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007021359
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780446536431 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0446536431 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn134992552
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)134992552
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency WAN
-- SUE
Language of cataloging eng
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HB3505
Item number .P44 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 303.4973
Item number PEN 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Penn, Mark J.
9 (RLIN) 3217
245 10 - TITLE STATEMENT
Title Microtrends :
Remainder of title the small forces behind tomorrow's big changes /
Statement of responsibility, etc Mark J. Penn ; with E. Kinney Zalesne.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Twelve,
Date of publication, distribution, etc c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 608 p. :
Other physical details ill., map ;
Dimensions 17 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 523-586) and index.
520 ## - SUMMARY, ETC.
Summary, etc Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social influence.
9 (RLIN) 9079
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social change.
9 (RLIN) 3218
651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name United States
General subdivision Population
-- Social aspects.
9 (RLIN) 14738
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Zalesne, E. Kinney.
9 (RLIN) 3220
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0718/2007021359.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0731/2007021359-d.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0742/2007021359-b.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 10/10/2013 MPH 1996 | 1996 33.90 1 HB3505 .P44 2007 c.1 00020916 24/10/2014 11/08/2014 1 33.90 10/10/2013 Staff Circulation
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 10/10/2013 MPH 1996 | 1996 33.90   HB3505 .P44 2007 c.2 00020917 28/06/2014   2 33.90 10/10/2013 General Circulation
Withdrawn Available   Not Damaged   Weeded Book APU Library APU Library Open Shelf 10/10/2013 MPH 1434 33.90   HB3505 .P44 2007 c.3 00020918 28/06/2014   3 33.90 10/10/2013 General Circulation