Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 35191

003 - CONTROL NUMBER IDENTIFIER

• control field: APU

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20160111113331.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 160111|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: APU
• Transcribing agency: APU

100 ## - HEADING--PERSONAL NAME

• Personal name: Dr. Tan Juat
• Relator term: Supervisor.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (APU)379274: SINA RAZAGHI SIGAROODI 35016, THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT, TRADITIONAL ADVERTISING AND VIRAL SOCIAL MEDIA MARKETING ON THE BUYING BEHAVIOUR OF GENERATION (Y) IN MALAYSIA, AN ASIA PACIFIC UNIVERSITY CASE STUDY /, 2015.