Asia Pacific University Library catalogue


Normal view MARC view

Mr. Patrick Han Kok Siew Supervisor. (Personal Name)

Preferred form: Mr. Patrick Han Kok Siew Supervisor.

Machine generated authority record.

Work cat.: (APU): LIM LYNN (TP028017) 35016, AN EXPLANATORY STUDY ON TECHNOLOGY-BASED CRM, INFORMATION FACTOR, CUSTOMER ORIENTATION TOWARDS THE EFFECTIVENESS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AMONG BANKING INDUSTRY IN MALAYSIA / , 2015.