Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 40477
003 - CONTROL NUMBER IDENTIFIER
- control field: APU
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20181012100314.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 181012|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: APU
- Transcribing agency: APU
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name as entry element: Communication in marketing
- Geographic subdivision: Kuala Lumpur
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (APU): ERTHA KUSUMA WARDANNI (TP044166). 40476, EFFECTIVENESS OF SALES PROMOTION AS A MARKETING COMMUNICATION TOOL ON CONSUMER PURCHASING DECISION TO USE GRAB SERVICE IN KUALA LUMPUR / , 2017.