Entry Topical Term

Number of records used in: 2

001 - CONTROL NUMBER

• control field: 40479

003 - CONTROL NUMBER IDENTIFIER

• control field: APU

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20181012100315.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 181012|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: APU
• Transcribing agency: APU

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Sales promotion
• Geographic subdivision: Kuala Lumpur

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (APU): ERTHA KUSUMA WARDANNI (TP044166). 40476, EFFECTIVENESS OF SALES PROMOTION AS A MARKETING COMMUNICATION TOOL ON CONSUMER PURCHASING DECISION TO USE GRAB SERVICE IN KUALA LUMPUR / , 2017.