Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 42953

003 - CONTROL NUMBER IDENTIFIER

• control field: APU

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20190508060054.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 190508|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: APU
• Transcribing agency: APU

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Branding (Marketing)

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (APU): ZUBRAIN AAMER IKRAM (TP048448) 42951, EFFECTIVE BRANDING AND CONSUMER BUYING BEHAVIOUR TOWARDS CHINESE SMARTPHONE BRANDS. A QUANTITATIVE STUDY IN KUALA LUMPUR, MALAYSIA /, 2018.